LATEST THINKING
Overheard during the week ending 2/5/10
What do the Super Bowl, Volkswagen, politicians, and gang members all have in common? You guessed it, they all use social media. We keep saying it but, folks, it's not going away. See this week's roundup...
Chutes and Ladders and Social-Media Listening
Why is it that social-media listening, widely acknowledged to hold great value for marketers, is still not completely embraced by market researchers? Jack Neff writes compellingly on the subject recently in Advertising Age. Read the entire blog post...
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NEWS: Why Should Marketers Go to SxSW?
Video interview with "top social-media professionals" including Dan Neely. Helping convince marketers on the fence about attending SXSW or those looking for some ammunition to take to their bosses. From 1 Tim Street.