FEATURED NEWS
SocialMediopolis: Dan Neely Interview on BlogTalkRadio
February 1, 2010
How to use the social web to help advertisers and marketers make better strategic decisions and the difference between simply monitoring vs. "listening" and using discovery based intelligence. A promotional video is also available.
Insight Buzz: Social Listening: Focusing On Insights
By Paul M. BanasJanuary 18, 2010
The great opportunity that social listening provides is that digging deeper is infinitely possible, with millions upon millions of conversations occurring over time that we can continuously mine for insights. This means moving from simply tracking brand mentions, to understanding the underlying insights in a broader conversation. "Dan challenges researchers do go beyond mere brand mentions, and to focus on the broader context of the conversation through advanced text analytics in order to identify impactful insights."
LATEST NEWS
1 Tim Street: Why Should Marketers Go to SxSW?
February 6, 2010
Video interview with "top social-media professionals" including Dan Neely. Helping convince marketers on the fence about attending SXSW or those looking for some ammunition to take to their bosses.
MediaPost: Platform Aims To Separate Signals From The Noise
By Laurie SullivanFebruary 6, 2010
Networked Insights plans to announce this week several features in its SocialSense platform that should give marketers more insight into chatter across social media channels. The benefits range from tighter integration with Twitter and Quantcast to date-range analysis, and trending based on insights and keyword tag clouds.
Folio: How IDG's Social Listening Service Works
By Jason FellNovember 20, 2009
Tech publisher IDG has partnered with Networked Insights to launch IDG Social Scout, a service that uses Newtworked Insights' analytics to track conversations around topics and brands and measures sentiment/engagement over time. IDG's Strategic Marketing Services focuses on services like consulting, integrated programs such as custom media, and now social media capabilities.
Social Media Today: CMO Challenges in Driving Data into Insights
By Paul DunayNovember 17, 2009
There will be more data created in this year than in the previous 5000 years combined! With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave?
iMedia Connection: Top 7 ad:tech buzz topics
By Dan NeelyNovember 13, 2009
During the course of last week's ad:tech NY, Networked Insights used its SocialSense listening platform to chart buzz before and during the event. The SocialSense platform, used by a wide variety of businesses and agencies, enables companies to listen in on online conversations and discover insights. It was a fun exercise to turn the lens on our own backyard to see what we'd uncover in the world of social media and digital marketing.
TechCrunch: IDG Teams Up With NI To Sift Through Social Noise
By MG SieglerNovember 11, 2009
For marketers, social networks offer a goldmine of data about topics and brands. But there's actually too much data to easily parse for most companies to get at the most valuable data. That's why IDG has built Social Scout, a new service powered by Networked Insights. The idea is to be able to filter through some of the noise associated with social media. This in turn helps b2b marketers learn what people are saying about brands rather than just that they're talking about them.
Networked Insights: SocialSense powers IDG Marketing Services
November 7, 2009
IDG Marketing Services has launched a new tool that helps b2b marketers track and gain insight from how their brands are being discussed online. The IDG Social Scout uses proprietary analytics to discern sentiment and engagement around both specific brand mentions and topics that are relevant to a brand. IDG has licensed technology from Networked Insights to create this new offer, which complements the marketing services IDG already provides partners. Media notice: Cap Times, Min Online and BtoB Media Business.
iMedia Connection: How to overhaul online brand measurement
By Jeff RosenblumNovember 2, 2009
Pounding consumers with irrelevant surveys will affect the outcomes of future surveys. "Companies like to still measure impressions," says Dan Neely, the CEO of Networked Insights. "If customers are impressed they will express themselves, through inviting others, posting, or even recommending, so let's start measuring expressions. We need to listen to our customers in their natural engagements in a cross-platform environment. It's definitely more difficult, but with advanced listening analytics we can get there."
Questus: Hope Beyond the Hype
October 29, 2009
This video, billed as an open forum on the future of social media, put together by Questus includes extensive segments with CEO Dan Neely. Social media is no longer a set of tactics to be deployed. It's something we've become. We're perpetually connected now, creators as well as consumers. The playing field is finally level, so what happens next?
iMedia Connection: How to be a good social media listener
By Lori LuechtefeldOctober 26, 2009
As the social web continues to fragment, marketers are struggling to make sense of all the conversational noise that pertains to their brands. At this point, most digital marketers understand why they need to monitor the conversations that are happening on the social web. But in doing so, are they really listening? iMedia talked with Dan Neely, founder and CEO of Networked Insights, about the importance of being a good listener in social media, strategies for properly weighting the voices you hear, and the ways in which the social web will continue to evolve.
MediaPost: Educating Your Way To Clicks & Conversions
By Laurie SullivanSeptember 3, 2009
Knowledge opens minds and opportunities. Isn't that what your parents told you as you left for college to study marketing, advertising, sales or technology? So, why does it surprise you to learn consumers are less than ecstatic about behavioral targeting? After all, technology companies and advocacy groups have spent little to no time educating industry execs or the general public.
Fast Company: Why TV and Film Need Social Media
By James AndrewSeptember 3, 2009
What does the experience of watching TV, listening to the radio, and movie-going look like when you add social media and mobile? Networked Insights' 2008 Measuring the Social report gets cited again.
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