One of the smartest people I've had a chance to work with in the social-listening space, someone who truly understands the concept of insights versus observations, is Dan Neely of Networked Insights.

Paul M. Banas, Senior Category Insights Manager, Kraft Foods

Tapping Networked Insights' proprietary listening platform, the IDG SocialScout service can track social conversations online... providing real-time data on how well those terms are resonating.

Jason Fell, Folio

But there's actually too much data to easily parse for most companies to get at the most valuable data. That's why IDG has built SocialScout, a new service powered by Networked Insights.

MG Siegler, TechCrunch

Marketers of all kinds are rapidly learning that the phenomena of social media can't be ignored. Even if one elects not to participate, no product, brand or service is immune to the effects of online commentary and consumer-generated media.

Gartner Consulting, Charting the Social Media Marketing Landscape

As a source of marketing intelligence, social media can provide invaluable strategic insight for high-level decision making and a real-time window into the dynamics of public opinion for a tactical response.

Gartner Consulting, Charting the Social Media Marketing Landscape