NEWS ARCHIVE
Mediaweek: Upfront Programming: Show Battles
By Marc Berman, May 30, 2010The most interesting prime-time matchups of the coming season (including a three-way battle on Wednesday nights at 10 p.m. featuring three shows that offer up cops, lawyers or both). Included in these show battles is input from Networked Insights's SocialSenseTV, which pulls data from online buzz.
Beet.TV: SocialSenseTV: Video Interview with Dan Neely
By Daisy Whitney, May 27, 2010Whether you liked the ending of "Lost" or not, the just-ended TV show has generated more buzz than any other show in the social-media sphere. Networked Insights CEO Dan Neely discusses how SocialSenseTV works.
Marketing Profs: Truly Connecting, or Merely Collecting?
By Dan Neely, May 25, 2010Most companies know they need to pay attention to social media, because it provides the richest data sets of consumer information that have ever existed. So brands know there's an opportunity, and they fear being left out if they aren't tapped in. But what's the difference between monitoring social media and listening to social media?
Marketing Charts: 'Lost' Leads Viewer Engagement
By Georg Szalai, May 21, 2010The ABC supernatural drama "Lost" leads all TV shows in viewer engagement between February and April 2010, according to social-media analytics company Networked Insights. But online buzz boesn't always match viewership. More than half the shows in the SocialSenseTV Top 20 don't crack Nielsen's top 20 listing.
451 Marketing Heat: SocialSenseTV Finds LOST is the Social Media King
By Christina Lepore, May 19, 2010LOST's high ranking on the SocialSenseTV Top 20 List is a testament to the power of social media and a sign that as the population ages and the average age of social media and internet use grows, new metrics such as SocialSenseTV will come to play an more prominent role in understanding how people interact with media. SocialSenseTV and the LOST series finale was also discussed by Brian Rice at B2C Marketing and mentioned at Tech Radar, The Independent, and Mydisfunkshion.
Holywood Reporter: 'Lost' tops social-media interactions chart
By Georg Szalai, May 18, 2010"Lost" may rank 10th in the Nielsen ratings among TV shows, but it is the top show in terms of social media interactions, ahead of ratings champ "American Idol" according to a new report from analytics firm Networked Insights. This story also got picked up by Mediaweek and Adweek.
Black Book: 'Lost' Rules the Social Media Landscape
By Michael Jordan, May 18, 2010Analytics firm Networked Insights has concocted a particularly relevant measurement for today's day and age, its SocialSenseTV network ratings. SocialSenseTV monitors "billions of interactions from millions of blogs, forums and other sources" to determine how much social media buzz television shows are generating. They've just released their top 20 list, which is topped by... drum roll please... Lost, a show that only ranks 10th in the Nielsen ratings.
Jason Matthew Murphy: Bridging the Gap
May 18, 2010I wrote a post earlier this year asking when will Twitter and TV finally get married? — well we are getting closer. Today, Networked Insights debuts SocialSenseTV to help bring networks, agencies and brands closer to consumers.
Digiday: Networked Insights Melds Social Metrics With TV
By John Gaffney, May 18, 2010Networked Insights is merging social media analytics with TV research. This morning it launched SocialSenseTV that will serve as a complementary data source for evaluating current shows and even future pilot concepts. Also mentioned at Wisconsin Technology Network.
iMedia Connection: Use Social Media to Inform Upfront Buys
By Dan Neely, May 18, 2010It's TV upfronts week, a rite of spring for networks, agencies and brands. But there's a new way to measure and value the worth of a show that can be used by networks on the sell side or agencies on the buy side.
Media Buyer Planner: Creating a New Buy List
May 17, 2010The new metric creates a new order: more than half the shows in the SocialSenseTV Top 20 don’t crack Nielsen’s top 20 listing. Generally, shows that rank high in social media interest but comparatively low in Nielsen ratings provide tremendous value, because their ad inventory is likely less expensive.
iMedia Connection: Interactive marketers get on their soapboxes
May 6, 2010iMedia and Catalyst:SF teamed up to see what was on the minds of this year's ad:tech attendees. Watch the video interview with Networked Insights CEO Dan Neely.
Huffington Post: Social Media Pumping Oxygen's Viewership
By Daisy Whitney, May 6, 2010Women-centric network Oxygen has seen ratings growth of 70% for some of its shows year over the year, resulting from social-media engagement with its audience. This is an important trend to watch as more networks and programmers look to social-media technology services like Trendrr, Networked Insights, Listen Logic, and others to better understand how their viewers are responding and interacting with their shows.
San Francisco Examiner: AdtechSF Key Takeaways
By Ayesha Mathews, April 28, 2010Networked Insights has an exciting new tool to capture the conversation and buzz around your brand called SocialSense. It translates all interactions into insights that can drive marketing and brand communication. Finally! There's a way to filter and make sense out of all the noise generated by social media, chat rooms, online cafes and anywhere else your customer is talking online.
MarketingTypo: Understanding the Value of Social Media Data
April 23, 2010There is a big difference between data and insights. Data by itself is generally valueless which is why for the most part it takes human gray matter applied to the data to make it into actionable insights.
Wired VC: Networked Insights Raises $5 Million
By Paul Springer, April 20, 2010Media analytics specialist Networked Insights has obtained $5 million in Series A funding in a round led by Kegonsa Capital Partners. TechCrunch and Dow Jones Venture Wire also covered the story. Additional funding coverage appeared in The Milwaukee Journal-Sentinel, The Wisconsin State Journal, Digital Media Wire, Research, Capital Entrepreneurs, Startup Beat, CMS Wire, Wisconsin Technolgy Network, Reuters, and Social Media Analytics.
Folio: Turning Social Media Into a Business
By Matt Kinsman, April 15, 2010Tapping Networked Insights' proprietary "listening platform," the IDG Social Scout service can track social conversations online in regard to specific topics chosen by IDG's marketing clients, providing real-time data on how well those terms are resonating — ideally helping the marketer to develop a more pointed, effective campaign.
Social Media Strategy Blog: Business Now Owns their Audience
April 9, 2010Marketers are eager to apply metrics everywhere people share or interact with a brand online, even if it's as simple as a consumer replying to another consumer with a brand recommendation. A number of firms track and analyze earned media, such as Listen Logic, Converseon and Networked Insights.
Fox Business News: Real-Time Consumer Confidence Numbers
March 24, 2010Brian Sullivan of Fox Business News interviews Networked Insights CEO Dan Neely about the Digital Consumer Confidence Index. Introducing Dan, he says, "No longer do you need to wait 30 days to find out what the consumer is thinking and feeling..." Watch the interview. Reposted on Capital Entrepreneurs.
Social Media Today: Comparing Social Media Analysis Platforms
By Nathan Gilliatt, March 24, 2010SocialSense is included in a new report, Social Media Analysis Platforms for Workgroups. Claims Gillat: "If your company is looking at software options for monitoring or analyzing social media, I can save you a lot of time and effort."
Buzz Marketing for Technology: Social Media Listening for B2B Marketing
By Paul Dunay, March 11, 2010If you are to survive and thrive in this connected world, you must mine — not just monitor — these conversations to respond and glean insights that will inform your future strategy.
AOL Autos: Toyota's Problem: Women Buyers Considering Other Brands
By Julie Roehm, March 8, 2010While men make up just over half of all auto purchases, women influence over 80% of them. So, let's pay attention here. Networked Insights listens to what consumers are saying in the wake of the Toyota recall. Reposted on Julie Roehm's blog and on Why Moms Rule.
Adweek: Olympic Athletes' Final Online Buzz
By Mark Dolliver, March 4, 2010As if scoring the winning goal in the hockey gold-medal game weren't enough, Sidney Crosby was also the consistent Olympic champion in a measurement of online engagement with the Winter Games' athletes. As measured by Networked Insights, which monitored the level of online chatter about some of the Olympic competitors, many of the high-profile athletes had their ups and downs in the standings. Also reposted on the Penguins' NHL site and Sports Business Daily (registration required).
Buzz Marketing: Creating Engagement in B2B Marketing
By Paul Dunay, March 2, 2010Years ago I remember saying "measuring engagement is hard since there is no one button you can push as a marketer to measure it." Well I have since learned otherwise from the folks at Networked Insights.
MediaPost: Behind the Numbers: Rent to Buy (Audiences)
By Daisy Whitney, March 1, 2010With social media, brands can own their audience. A number of firms track and analyze earned media, such as Listen Logic, Converseon and Networked Insights.
digiday:DAILY: The Olympic Popularity Derby
By John Gaffney, February 25, 2010Who was the most talked about athlete of the games? Sidney Crosby, NHL star and American hockey player was the winner in the Olympic popularity derby by a long shot, if you listen to social media commentary. But many companies are not listening and surprised by customer preferences and feedback.
Wired: Olympic Matches Made In Social Media Heaven
By Caitlin Hamilton, February 24, 2010Using artificial intelligence technologies to scan and interpret the content of millions of blogs and tens of thousands of forums, Networked Insights discovered that speedskater Apolo Ohno shows high online engagement with women aged 25-44.
Wisconsin State Journal: Executive Q&A: Watching what you say online
By Judy Newman, February 20, 2010An in-depth interview with Networked Insights CEO Dan Neely about his background, starting the company, and where it's headed.
Brandweek: Does Social Sell?
By Brian Morrissey, February 14, 2010"What's the ROI of putting on your pants on in the morning?" For all the excitement about social media, there's a specter hanging over its use by companies. Is all this Tweeting, blogging and Facebooking paying off? For some proponents, the question is irrelevant. Companies have to participate in the conversations where they're happening, ROI be damned. Also reposted by Themelis Cuiper.
MarketingProfs: The Numbers: Super Bowl Ads, Social Media
By Vahe Habeshian, February 12, 2010Networked insights determined the "social ROI" and "daily interaction increase" of the top 10 and bottom 10 Super Bowl advertisers, comparing pre- and post-Super Bowl period daily averages. The biggest winners were Teleflora, Volkswagen, and Focus on the Family.
New York Times: Rankings of Super Bowl Commercials Continue
By Stuart Elliott, February 11, 2010Networked Insights, said a spot for Teleflora — featuring Don Rickles as the voice of a Brand X bouquet of flowers — garnered the most buzz and "social return on investment."
Ishtmus: Getting a bead on the Badgers
By Jason Joyce, February 11, 2010SocialSense treats the Badgers like a consumer brand, and its associated entities — coaches, players and even the Kohl Center — like products. It combs the web for related content and assigns values for the sentiment expressed toward the products to come up with a metric called engagement.
BizReport: Are you ready to hear the social marketplace?
By Kristina Knight, February 10, 2010So, you've created a branded social network page. You're blogging. You're observing how consumers are talking about your brand. But, are you really listening to what the consumer is saying?
1 Tim Street: Why Should Marketers Go to SxSW?
February 6, 2010Video interview with "top social-media professionals" including Dan Neely. Helping convince marketers on the fence about attending SXSW or those looking for some ammunition to take to their bosses.
MediaPost: Platform Aims To Separate Signals From The Noise
By Laurie Sullivan, February 6, 2010Networked Insights plans to announce this week several features in its SocialSense platform that should give marketers more insight into chatter across social media channels. The benefits range from tighter integration with Twitter and Quantcast to date-range analysis, and trending based on insights and keyword tag clouds.
SocialMediopolis: Dan Neely Interview on BlogTalkRadio
February 1, 2010How to use the social web to help advertisers and marketers make better strategic decisions and the difference between simply monitoring vs. "listening" and using discovery based intelligence. A promotional video is also available.
Insight Buzz: Social Listening: Focusing On Insights
By Paul M. Banas, January 18, 2010The great opportunity that social listening provides is that digging deeper is infinitely possible, with millions upon millions of conversations occurring over time that we can continuously mine for insights. This means moving from simply tracking brand mentions, to understanding the underlying insights in a broader conversation. "Dan challenges researchers do go beyond mere brand mentions, and to focus on the broader context of the conversation through advanced text analytics in order to identify impactful insights."
Folio: How IDG's Social Listening Service Works
By Jason Fell, November 20, 2009Tech publisher IDG has partnered with Networked Insights to launch IDG Social Scout, a service that uses Newtworked Insights' analytics to track conversations around topics and brands and measures sentiment/engagement over time. IDG's Strategic Marketing Services focuses on services like consulting, integrated programs such as custom media, and now social media capabilities.
Social Media Today: CMO Challenges in Driving Data into Insights
By Paul Dunay, November 17, 2009There will be more data created in this year than in the previous 5000 years combined! With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave?
iMedia Connection: Top 7 ad:tech buzz topics
By Dan Neely, November 13, 2009During the course of last week's ad:tech NY, Networked Insights used its SocialSense listening platform to chart buzz before and during the event. The SocialSense platform, used by a wide variety of businesses and agencies, enables companies to listen in on online conversations and discover insights. It was a fun exercise to turn the lens on our own backyard to see what we'd uncover in the world of social media and digital marketing.
TechCrunch: IDG Teams Up With NI To Sift Through Social Noise
By MG Siegler, November 11, 2009For marketers, social networks offer a goldmine of data about topics and brands. But there's actually too much data to easily parse for most companies to get at the most valuable data. That's why IDG has built Social Scout, a new service powered by Networked Insights. The idea is to be able to filter through some of the noise associated with social media. This in turn helps b2b marketers learn what people are saying about brands rather than just that they're talking about them.
Networked Insights: SocialSense powers IDG Marketing Services
November 7, 2009IDG Marketing Services has launched a new tool that helps b2b marketers track and gain insight from how their brands are being discussed online. The IDG Social Scout uses proprietary analytics to discern sentiment and engagement around both specific brand mentions and topics that are relevant to a brand. IDG has licensed technology from Networked Insights to create this new offer, which complements the marketing services IDG already provides partners. Media notice: Cap Times, Min Online and BtoB Media Business.
iMedia Connection: How to overhaul online brand measurement
By Jeff Rosenblum, November 2, 2009Pounding consumers with irrelevant surveys will affect the outcomes of future surveys. "Companies like to still measure impressions," says Dan Neely, the CEO of Networked Insights. "If customers are impressed they will express themselves, through inviting others, posting, or even recommending, so let's start measuring expressions. We need to listen to our customers in their natural engagements in a cross-platform environment. It's definitely more difficult, but with advanced listening analytics we can get there."
Questus: Hope Beyond the Hype
October 29, 2009This video, billed as an open forum on the future of social media, put together by Questus includes extensive segments with CEO Dan Neely. Social media is no longer a set of tactics to be deployed. It's something we've become. We're perpetually connected now, creators as well as consumers. The playing field is finally level, so what happens next?
iMedia Connection: How to be a good social media listener
By Lori Luechtefeld, October 26, 2009As the social web continues to fragment, marketers are struggling to make sense of all the conversational noise that pertains to their brands. At this point, most digital marketers understand why they need to monitor the conversations that are happening on the social web. But in doing so, are they really listening? iMedia talked with Dan Neely, founder and CEO of Networked Insights, about the importance of being a good listener in social media, strategies for properly weighting the voices you hear, and the ways in which the social web will continue to evolve.
MediaPost: Educating Your Way To Clicks & Conversions
By Laurie Sullivan, September 3, 2009Knowledge opens minds and opportunities. Isn't that what your parents told you as you left for college to study marketing, advertising, sales or technology? So, why does it surprise you to learn consumers are less than ecstatic about behavioral targeting? After all, technology companies and advocacy groups have spent little to no time educating industry execs or the general public.
Fast Company: Why TV and Film Need Social Media
By James Andrew, September 3, 2009What does the experience of watching TV, listening to the radio, and movie-going look like when you add social media and mobile? Networked Insights' 2008 Measuring the Social report gets cited again.
iMedia Connection: How to evolve brand management for social media
By Dan Neely, August 10, 2009Suggestions on how brand teams and agencies can work together to rebuild their efforts for today's media climate and inevitably evolve the last 100-plus years of marketing. Look for insight outside of focus groups and response surveys. Navigating social conversations requires far less emphasis on reach and frequency. Brand strategies should be fluid and able to adjust based on market attitude.
Thought Gadgets: Finding conversations you don't know you need
By Ben Kunz, Mediassociates, August 5, 2009One trend in social media is plugging in with new listening tools to figure out what consumers are saying about your brand. Radian6 and PeopleBrowsr track buzz with all sorts of stats, using Boolean logic around certain keywords. If you're Pepsi, you can hunt for Pepsi + Love, Pepsi + Hate, and find the key influencers on Twitter and elsewhere. But what if something out there is happening/tweeting/chatting and you're not smart enough to search for it?
Adotas: SocialSense 2.0 Announcement
By Edward Barrera, July 27, 2009Networked Insights releases its next-generation social media listening platform, SocialSense 2.0.
Forrester Groundswell Blog: Groundswell Awards: love the diversity
By Josh Bernoff, July 25, 2009The third annual Forrester Groundswell Awards have been open for nominations for a month and a half. Oscar Mayer and Networked Insights are showing off "Bacon Lovers Talk" (BLT), a community that's delicious for everyone except bacon-hater Seth Godin, had reach #9 in search results for "best bacon," and attracted 197 daily visitors.
Mad Man: 25 Social Media Monitoring Companies You Want to Know About
By Ben Barren, July 7, 2009Networked Insights is listed along with Radian6, Scout Labs, Visible Technologies, and Nielsen BuzzMetrics.
Milwaukee Journal Sentinel: Make Sense of Internet Chatter About Brands
By Tannette Johnson-Elie, June 23, 2009If you're in business today, it's important to tap into the chatter on the Internet to gain better insight into the needs and interests of your customer. But cutting through the clutter can be daunting, especially for small businesses with limited resources.
Focus: Roadmap to Relevant Social Media Conversations
By Chris Bucholtz, June 17, 2009A lot of B2B companies have a tough time rationalizing their involvement with social media. It's an expense and a distraction, and the value of broadcasting to the universe is dubious when you only need to reach a few hundred key decision makers. Listening for that small set of voices amid the massive conversation of the social media universe is extremely difficult. But few companies can succeed if they quit when things become difficult, so the question becomes this: how do you discover what discussions are important to you, where your customers, supporters and detractors converge, and how you can quickly engage in those conversations?
Bloomberg: Facebook Users Staying In Friday Night to Grab Names
By Joseph Galante and Ian King, June 11, 2009CEO Dan Neely weighs in on the land grab for Facebook user names: "You remember the days of folks buying random domains because they thought they were going to be able to sell them for massive amounts of money?"
Macali Communications: Expressions vs. Impressions
By Kevin Donnellon, May 26, 2009The idea of measuring value on the web by measuring impressions is outdated and the accuracy of that measure is questionable. It's based on the Nielsen paradigm where they think a small sample of set top boxes is representative of a much larger population.
JimKukral.com: Listening Is The Key To Social Media ROI
By Jim Kukral, May 20, 2009Listening... It's the first step really. Even if you're only dipping your pinky toe into the social media waters, at the very least, you need to listen first. If you don't listen... how do you know what people are saying about you? You can't. And guess what? They are talking about you... Listen to the conversation with Dan Neely.
Scobleizer TV: Robert Scoble Interviews Dan Neely about The Word of Net
April 20, 20091TimStreet: What Do You Know About Your Brand?
April 9, 2009A video interview at SxSW with CEO Dan Neely.
TechShowWIRE: Jive Software Partners With Networked Insights
March 13, 2009Powered by Networked Insights' SocialSense technology, Jive Insight will enable Jive clients to get a real-time view into the companies, products, and topics that their community is engaged in. Also reporting the announcement: Intranet Journal, Ajax World, Northwest Innovation, IT Web, and AdOps.
ClickZ: Super Bowl Buzz Measures Vary Along With Value to Advertisers
By Kate Kaye, February 6, 2009The goal of many Super Bowl advertisers in recent years has been not only to make a splash during TV ad time, but to generate online discussions. But determining the ad winners and losers from an online buzz perspective isn't always as clear cut as adding up field goals and touchdowns.
SocialMediaBiz: Measuring the Social Super Bowl
By Dan Neely, February 5, 2009The Super Bowl has come and gone, but the online interactions around the brands that paid up to $3 million for each :30 ad spot is still going strong... well, for some brands.
BusinessWeek: Teleflora Super Bowl Ad Got Best Online Buzz for the Buck
By Burt Helm, February 4, 2009That's according to a quick study by social media tracker Networked Insights, which looked at the online searches and discussions about each Super Bowl advertiser in the few days before and then after the game.
BusinessWeek: The New Focus Group: The Collective
By David Armano, January 7, 2009There are many ways to listen to what's being said about your company, product, brand, service and most importantly, related universe. Networked Insights is listed as a vendor that uncovers and analyzes what people are saying both inside communities and on the open Web.
The Capital Times: Business Beat: More bad news than good in 2008
By Mike Ivey, December 31, 2008A handful of smaller IT companies also made a splash in 2008. Broadcast Interactive Media, which designs Web sites for TV stations in the nation's largest markets, and Networked Insights, which mines social networking interactions for marketing information, continued to grow.
Ars Technica: Online buzz key to creating long-term game revenue
By Frank Caron, December 19, 2008According to a new report from Wisconsin-based new media company Networked Insights, topping the NPD charts may not be the only barometer for success in the game industry.
GamesIndustry.biz: Fable II tops social interaction chart
By Phil Elliott, December 18, 2008Fable II was the most socially interactive title in the US in October, new data from Networked Insights has revealed. According to the company the game generated over 8 million interactions across various social media and social interaction sites, making it the most talked about game in that month.
Kotaku: Top-Sellers? Bah, Let's Look At The 10 Most "Engaging" Games
By Luke Plunkett, December 17, 2008It's easy to track the biggest-selling games. You can track them with sales numbers. But how do you track the most-engaging games? That's harder. But Networked Insights reckon they've got the answer.
Forbes: The Most Talked About Games
By Mary Jane Irwin, December 17, 2008Networked Insights' findings, if applied correctly by publishers and advertisers, may prove that there is value in marketing to social- networking platforms like Facebook as marketers can have direct conversations with consumers.
Gamasutra: LittleBigPlanet and Guitar Hero: World Tour Top Online Engagement Chart
By Eric Caoili, December 17, 2008In a new report tracking popular video games among online audiences, research firm Networked Insights ranked Media Molecule's LittleBigPlanet and Activision's Guitar Hero: World Tour among its ten highest ranked titles according to online engagement. Game and Player also notes that Networked Insights list is not the same as NPD's top-ranked video games.
BusinessWeek: Beyond game sales: Measuring interaction
By Stephen Baker, December 16, 2008Which is the most popular video game, the one that sells the most units, or the one that sparks the most buzz? The same question echos through much of social media—and the answer depends in great part on whether the business model is based on sales, advertising or marketing.
TV Week: Most Watched vs. Most Discussed: Measuring Engagement
By Jon Lafayette, December 9, 2008Networked Insights measures the way consumers have conversations about shows on the Web, whether by blogging, posting comments or simply reading comments.
SoulBounce: Your Move, Billboard
November 20, 2008What? Billboard isn't that accurate? Get out. Though many people still listen to terrestrial radio, maybe even prefer to do so, it's clear that internet radio and social networking sites with music components have been on the rise for years now.
MediaPost: Networked Insights' Music Chart Challenges Traditional
By Gavin O'Malley, November 19, 2008While traditional music charts like Billboard determine song rankings, based on sales and radio airplay, Networked Insights' report attempts to offer a new take on music audience measurement by analyzing the millions of interactions occurring online everyday around the most popular songs.
Wired: People Like Different Music Online
By Eliot Van Buskirk, November 19, 2008Billboard still monitors airplay (and sales) to create its widely-cited music charts. However, a upstart called Networked Insights has issued a report claiming that on social networks and other interactive destinations, listeners prefer a different set of music than they do when listening to the radio or shopping for tunes to purchase. Networked Insight's chart looks at how people interact with popular music online -- posting it on blogs, sharing it with each other, linking to the songs and so on. It differs significantly from the Billboard Hot 100 singles chart. Networked Insights concludes, "it's clear that the online audience is one unto itself and should be viewed and marketed to that way."
DMNews: TV Shows Find Boost with Social Networks
By David Ward, November 5, 2008Social networks are playing an increasingly important role in driving the popularity of television shows and should be factored into the weekly TV rankings, a new report by Networked Insights concludes. Networked Insights adds in its new Measuring the Social report that five of the most popular TV shows among online audiences are not even in the Nielsen Top 10 weekly ratings. Mediabistro also asks Is Nielsen Missing The Online Numbers?
Accelerate Madison: Podcast: Measure & Monetize the Customer-Controlled Internet
November 5, 2008The Internet is no longer a walled garden, and if your enterprise is struggling with "what to do with social media?" you are not alone. This podcast with CEO Dan Neely was done in September 2008 at an Accelerate Madison event.
Forbes: I Want My Non-Nielsen TV
By James Erik Abels, October 30, 2008Everything you know about what's hot on television may be wrong. Wisconsin-based start-up Networked Insights released a study this week challenging the Nielsen Company's ratings system by measuring what's being talked about online. Download the full report posted on the Social Sights blog.
TVWeek: Cracking the Code to Put Online Dollars Where They Belong
By Jon Lafayette, October 29, 2008Networked Insights measures not just the 15% of people who post content online at social sites, but also the other 85% who are interacting with that content by reading, ratings sharing, linking or inviting. The company chose to show off how its system works with a "Measuring the Social" report focused on broadcast television shows. It compares the shows Nielsen reports as the most watched during the week of Sept. 22 with the ones generating the most conversations online. Turns out the lists are very different. TVNewsday also ran a story.
Social Sights: Networked Insights' Television Ratings Report Causes a Stir
October 28, 2008Networked Insights has released Measuring the Social Report #1: Network Television Ratings. The study compares broadcast TV viewership with the level of social interaction that takes place around specific TV shows on the Web. It demonstrates that the two are not tightly correlated — if not completely unrelated. This study is making quite a splash: it's already been covered by NewTeeVee, Wired, Mashable, TechCrunch, Adotas, and DigitalHive.
Networked Insights: Networked Insights Entered in Forrester 2008 Groundswell Awards
September 19, 2008Forrester's Groundswell Awards entries represent excellent and effective use of social technologies to advance an organizational or corporate goal. Networked Insights entered a case study outlining their successes with The Guild's Artful Community site. The entry is in the Listening category: finding out what customers are really saying in order to understand them better. The contest is still open for comments and ratings; winners will be announced at Forrester's Consumer Forum in Dallas on October 28 and 29.
Shop.org: Shop.org Podcast
By Vahe Katros , September 16, 2008An audio Interview with Dan Neely after his roundtable presentation, Cracking the Social Commerce Code, at Shop.org. Vahe Katros interviews Dan about working with NetShops, social commerce, and using social media to gather insights and customer sentiment.
Adotas: Influencers Are Our Holy Grail
By Sarah Novotny, September 11, 2008Research indicates that only 15 percent of people in social networks actually contribute content, so only mining that data would mean you are missing out on the other 85 percent that are reading, rating, sharing and inviting. By understanding who the primary influencers are and where the consumer is engaging, we enable highly effective ad buys – Engagement-based advertising, if you will.
Web Strategy by Jeremiah: Frank LaRosa Promoted to Networked Insights Leadership Team
By Jeremiah Owyang, August 21, 2008Networked Insights announced that Frank LaRosa has been promoted as Vice President of Development. In his new role, Frank leads the engineering team in building out and improving Customer Intelligence technology. In addition, he now participates on Networked Insights' Leadership Team. Frank brings years of experience in software development to this position; he's lived through the progression of social networks, having created and marketed Searchlight, a computer BBS platform that is similar to today's social networks. Before joining Networked Insights as a senior developer, he worked at Industry Connection and gaming powerhouse Electronic Arts.
MediaPost: The Real Value of Engagement
By Dan Neely, August 20, 2008What qualifies as engagement? What doesn't? Can engagement really even be a measure of campaign success? When we get into subjective views and analysis of engagement, the value of what's really going on becomes fuzzy and more difficult to understand. But if we go back a few steps in the social media marketing process to the point of customer intelligence gathering, it's here that engagement delivers clear value before marketers even spend a dime.
Marketing 2.0: Interview with Daniel Neely on The Backyard
By Valeria Maltoni, August 18, 2008Dan Neely, CEO of Networked Insights, answers questions from conversational marketing blogger Valeria Maltoni about Networked Insights' work with Netshops and their outdoor-focused customer community, The Backyard.
Adotas: Building a Virtual Backyard for NetShops
By Kathleen Willcox, August 5, 2008"Networked Insights' platform has given us a great way to engage our customers in The Backyard. This will not only improve our customer experience, but will allow us to listen to our customers in real time to help us discover new ways to consistently meet our customers' needs," said Ash ElDifrawi, chief marketing officer of NetShops."
CenterNetworks: Networked Insights Partners with NetShops on Online Intelligence
By Allen Stern, August 5, 2008Networked Insights has announced a partnership with NetShops to create an outdoor-focused community, "The Backyard." The goal of the partnership and the new social community is to create social intelligence about how users are engaging with the community. Networked Insights will also map the data from The Backyard with third- party social networking sites to create a clearer picture of what people are talking about both inside and outside the social community.
MediaPost: If a Tree Falls in the Forest...
By Kory Kredit, July 31, 2008"If someone makes a reference to your Web site through a social media platform, and you don't know that it exists, does it still make an impact?" If you are interested in keeping a pulse on your company's online reputation, the answer to that question is probably yes. The impact of social media content, whether it is a blog post, a bookmark on digg, a Twitter comment or an online consumer review, is clearly growing in significance for both the consumer and for those of us whose job it is to "own" our company's brand."
BrainReactions: What's All the Fuss About "Engagement"?
By Dan Neely, July 1, 2008There has been a lot of recent talk about "Engagement." Engagement is the new metric for social media, the measure of success for social media marketing. But what is engagement? As soon as social media started to change the way people communicate and share interests, values or concerns, it became a gold mine of customer intelligence and insight. The key to unlocking this intelligence is to understand engagement.
RSS Ray: Engagement as the Measure in Social Media
By Dan Neely, June 4, 2008Social media is a gold mine of customer intelligence, if you have the strategy and tools to understand the insights. The key to unlocking this intelligence is understanding engagement. Measuring social media also can unlock innovative approaches to marketing, media, product development, and overall customer relationships.
wsRadio: Customer Driven Market Research For Growth and Profit (podcast)
June 4, 2008RSS Ray speaks with Dan Neely about customer-driven market research, using tools like social media, web analytics and customer intelligence to help grow profits and lifetime customer value.
Buzz Marketing for Technology: Riding the Groundswell of Social Media (podcast with Charlene Li)
June 2, 2008Have you read “Groundswell?” Author Charlene Li talks about Social Media tactics in a conversation with Paul Dunay. Right now, your customers are writing about your products on blogs and reediting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you on social networking sites like Facebook. These are all elements of a social phenomenon — the groundswell — that has created a permanent, long-lasting shift in the way the world works. Most companies see the groundswell as a threat. But you can see it as an opportunity!
ComputerWorld: Customer Service 2.0: Clients become brand managers
By Heather Havenstein, May 28, 2008Companies must listen and respond to customers in a Web 2.0 world or risk losing them to those that do. For example, The Artful Home, which sells art and other home decorating items, significantly changed the content on its Web site based on user suggestions. By monitoring the number of customers participating in specific discussion topics and analyzing the content they posted, the company found that they are mostly interested in how to use the products they buy in design and decorating projects. The company gained an understanding of the desires of its online customers by using Networked Insights to analyze the content posted to its eight-month-old online customer community.
Community 2.0 Conference: Community 2.0 Podcast
May 14, 2008In this podcast conversation, CEO Dan Neely explains why companies using social media and building online communities should focus on “passion and pain points.” Dan recently led a session at the Community 2.0 conference called “Customer Engagement: The New Metric and What it Means to Your Business.”
MediaPost’s Marketing Daily: Low-hanging fruit can feed brands well into the future
By Kelly Shermach, April 16, 2008The research reveals that early adopters are implementing social media in their organizations at a rate 500% faster than wait-and-see marketers. “The ultimate value for a company is the low-hanging fruit areas,” says Dan Neely, CEO of Networked Insights. “For a company like John Deere, a community is just a means to an end—a way for them to understand what’s going on inside the community they serve, to make the company more efficient,” he says.
New York Post: To unite workers, companies start their own web-style networks
By Brian Moore, April 14, 2008With social networking sites booming in popularity, especially among the younger set, the corporate world is following suit, creating internal networks for employees modeled on Web communities. Companies including IBM, Best Buy, Xerox, Dow Chemical and even the buttoned-down accounting firm Deloitte have introduced networks.
DM News: Networked Insights allows social data mining
By Lauren Bell, March 31, 2008The Networked Insights program can now mine third-party social networks, such as MySpace and company-branded portals, for consumer data. Users can see information on customer behavior, sentiments and engagement in real time.
MRWeb: Social Media Analytics Tool Enhanced
March 27, 2008Recently launched Networked Insights — which gathers customer intelligence from social networking sites — has upgraded its Customer Insight Platform to provide a real-time window into customer behaviour.
The Washington Post: Service aims to mine social networks for consumer insight
By Chris Kanaracus, March 26, 2008Networked Insights crunches social network data to draw insights into factors ranging from its customers’ brand recognition and reputation to a user’s relative influence.
Computerworld: Hosted tool helps companies study online opinions about products, services
By Heather Havenstein, March 26, 2008A new hosted service launched today will allow companies to glean “customer intelligence ” from content about them posted by their customers across various social networks along with the responses to that content. The new Customer Insight Platform from Networked Insights Inc. uses natural language processing to measure customer interaction and engagement on company-operated online communities and on social networks like MySpace.
The Social, CNET News Blogs: Networked Insights: A peek at social-media analytics
By Caroline McCarthy, March 26, 2008Earlier this week I spoke with representatives from Networked Insights, a Madison, Wisc., company that tracks social network data and works it into analytics and “customer intelligence ” for clients. It’s a niche that might raise a few eyebrows for its watching-your-every-move nature, but let’s face it — there are search analytics and blog analytics, so we shouldn’t be a bit surprised that social network analytics are starting to take off.
Adotas: Networked Insights Boosts Its Customer Insights Tool
By Sarah Novotny, March 26, 2008Networked Insights today announced a new level of functionality to the Networked Insights technology platform. Companies will be provided with a deeper level of customer intelligence mined from interactions across all social media applications, including the lion’s share of third-party social networks.
Buzz Marketing for Technology: Build Your Research Network Before You Need It (podcast with Dan Neely)
By Paul Dunay, January 14, 2008I spoke with Dan Neely, CEO of Networked Insights and an advocate of customer-driven market research. I got a chance to ask him how customer-driven research works and how the best companies are taking themselves out of the center of research efforts and putting their best customers there.
BusinessWeek: Market Research for Small Businesses
By John Tozzi, January 10, 2008Dan Neely, Networked Insights’ founder, says companies value being able to gather information directly from their communities. “It’s not just small businesses, but businesses all over are looking for tools to let them do the research themselves,” he says. The online community provides that tool, he says.
BtoB Magazine: Forrester issues market research predictions for 2008
January 4, 2008Forrester projects that traditional market research firms will suffer this year as more large companies move market research in-house using do-it-yourself technologies.
Best Engaging Communities: What Have You Learned From Your Community Lately?
By Mukund Mohan, December 28, 2007Here’s the key point that I learned from Dan: Do you want a community for “community sake” — because everyone else is doing it? Or do you want to really engage and learn from customers and are going to use the community as a platform to do so?
Marketing Profs: How to Use Social Media for Search Engine Optimization
By Daniel Neely, December 4, 2007Social SEO — tapping into how [customers] talk about you and your industry so that you can determine how they will search — is the most effective and foolproof way to master that art/science/guessing game of picking keywords.
Mashable: Movable Type’s New Publishing Platform: Does It Need Ad Options As Well?
By Kristen Nicole, November 3, 2007We’ve seen with Networked Insights how this level of social media engagement and interaction can be used towards market research, and in turn utilized for improved ad networks.
ClickZ: Artful Home Mines Customer Forums to Decide Web Strategy
By Matthew G. Nelson, November 21, 2007[Networked Insights] is like walking into a room with 500 of your customers sitting together and listening to their conversation. What a gift that is.
iMedia Connection: Move from Eyeballs to Interactions
By Daniel Neely, November 19, 2007As new web technologies continue to add an element of participation and influence for web users, a new metric is needed to encapsulate how people’s discussions and communication with each other is affecting your brand, and ultimately, revenue. This new metric is interactions.
TechCrunch: The New Focus Group
By Erick Schonfeld, November 15, 2007Being able to capture all of these discussions and mine them for meaning make them potentially more powerful than any focus group.
MarketingShift: Community Powered Market Research
By John Gartner, November 8, 2007Startup Networked Insights has launched a new online platform for building community around brands, with the twist that the conversation are automatically mined for market research data.
Venture Beat: Networked Insights Offers New Internet Market Research
By Chris Morrison, November 7, 2007Networked Insights thinks it can do a better job of measuring public opinion than traditional companies like ACNielsen, by leveraging the Internet’s crowd power. If true, the decades-old market research industry could be in for a shakeup. The company has just raised $4 million in financing.
Wisconsin Technology Network: Networked Insights launched with $4 million capital investment
November 7, 2007Networked Insights, a new market research firm, has formally announced its company launch along with the closing of series A funding of $4 million from Kegonsa Capital, a Madison-based venture capital firm.
Research Magazine: Social Network Boom Fuels Research 2.0 Initiatives
By Robert Bain, August 28, 2007Networked Insights is named one of two new companies that are taking advantage of social networking technologies to enhance consumer-based research.
Wisconsin State Journal: Firm to Offer Research Gained from Social Networks
By Nathan Leaf, August 24, 2007Networked Insights offers real-time market research gathered through social networks for consumers. Having raised $1 million in capital, with commitments for another $4 million in preparation for its website launch in September, Networked Insights is poised to be the leader in next generation marketing research companies.
iMedia Connection: Socialize Your Site for Better Insights
By Daniel Neely, August 16, 2007Networked Insights CEO, Daniel Neely, explains how your site can be transformed into a database of customer insights. Focus groups and surveys are research techniques of the past; the future lies in word-of-mouth strategies that have adopted to Web 2.0. By harnessing the power of these conversations, companies have the ability to hear their customers’ sentiments and take action on them.