MEDIA RESOURCES
About Networked Insights
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Networked Insights fuels insights relevant to content, consumer behavior, and marketing strategy. SocialSense, the company's social media listening platform, analyzes the social web to help agencies and brand marketers make better strategic and tactical decisions. Using proprietary analytics, SocialSense discerns engagement and sentiment around specific topics and themes that are relevant to a brand. Unlike social media monitoring, SocialSense shows its customers what's hot, what's new, and what's changed, without having to read a single post.
Founded in 2006, Networked Insights is a privately held company based in Madison, WI, with offices in Chicago and San Francisco.
More information about Networked Insights can be found at http://www.networkedinsights.com.
Dan Neely, CEO
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Bio: Dan is Networked Insights' founder and CEO. With over 10 years of management, operational and entrepreneurial experience with technology, manufacturing and services companies, he has expertise in customer intelligence and experience with the challenges companies face in gathering relevant, real-time insights about their customers.
Before starting Networked Insights, he co-founded Market Performance Partners, guiding companies in market ownership through customer intelligence. Prior to that, he worked for Scient as the Director of Strategy. Scient was the fastest growing services company in history; it had a successful IPO, grew to over 2000 colleagues and launched over 40 ebusinesses. Before Scient, he was at Deloitte, working on the team that launched esurance, the first online insurance company. He graduated from the University of Georgia.
SocialSense Analytics Tree of Knowledge
Description: Companies don't have the time or staff to read tens of thousands of posts each day. Our social media analytics tool uncovers relevant themes and presents insights and other information from the data. The Analytics Tree of Knowledge illustrates the process.
Additional Info: Data is collected through the roots: post-text and comments (as well as post and site data) from tens of thousands of forums and millions of blogs each day. Branches represent themes. Information produced by the tool is fruit: insights into online behavior and attitudes and context around those insights. Insights can be keyword based — tracking a user's relevant keywords. Or they can be discovery based — automatically generated by the tool as themes arise organically.
The tools analytics processing uses artificial intelligence and semantic analysis to automate the process of understanding large amounts of what had been, until recently, qualitative data. Automation, in turn, increases analytical power and accuracy by increasing the amount of data that can be analyzed.
White Papers
By Dan Neely, CEO of Networked Insights. Download one or both.
- Now What? Use social-media analytics to empower more effective strategies and tactics.
- How to Choose a Social Media Analytics Partner. Know what to look for in a partner who will help you unlock insight from conversation.