http://networkedinsights.com The leader in customer intelligence across social media. http://marketing.autos.aol.com/2010/03/08/toyotas-female-problem-women-buyers-considering-other-brands/ While men make up just over half of all auto purchases, women influence over 80% of them. So, let's pay attention here. Networked Insights listens to what consumers are saying in the wake of the Toyota recall. 08 Mar 2010 00:00 CST ni-94 aol.com 20100308 AOL Autos news http://www.adweek.com/aw/content_display/news/agency/e3ic70c834af0ab2460ef5d417aa1c38a89 As if scoring the winning goal in the hockey gold-medal game weren't enough, Sidney Crosby was also the consistent Olympic champion in a measurement of online engagement with the Winter Games' athletes. As measured by Networked Insights, which monitored the level of online chatter about some of the Olympic competitors, many of the high-profile athletes had their ups and downs in the standings. Also reposted on the Penguins' NHL site and Sports Business Daily (registration required). 04 Mar 2010 00:00 CST ni-93 adweek.com 20100304 Adweek news http://pauldunay.com/creating-engagement-in-b2b-marketing/ Years ago I remember saying "measuring engagement is hard since there is no one button you can push as a marketer to measure it." Well I have since learned otherwise from the folks at Networked Insights. 02 Mar 2010 00:00 CST ni-92 pauldunay.com 20100302 Buzz Marketing news http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123159 With social media, brands can own their audience. A number of firms track and analyze earned media, such as Listen Logic, Converseon and Networked Insights. 01 Mar 2010 00:00 CST ni-91 mediapost.com 20100301 MediaPost news http://www.digidaydaily.com/stories/listening-to-social-media/ Who was the most talked about athlete of the games? Sidney Crosby, NHL star and American hockey player was the winner in the Olympic popularity derby by a long shot, if you listen to social media commentary. But many companies are not listening and surprised by customer preferences and feedback. 25 Feb 2010 00:00 CST ni-90 digidaydaily.com 20100225 digiday:DAILY news http://www.wired.com/epicenter/2010/02/olympic-marketing-matches-made-in-social-media-heaven Using artificial intelligence technologies to scan and interpret the content of millions of blogs and tens of thousands of forums, Networked Insights discovered that speedskater Apolo Ohno shows high online engagement with women aged 25-44. 24 Feb 2010 00:00 CST ni-89 wired.com 20100224 Wired news http://host.madison.com/wsj/business/article_96b8fefb-ace0-5eb3-bffc-1252aad36ff0.html An in-depth interview with Networked Insights CEO Dan Neely about his background, starting the company, and where it's headed. 20 Feb 2010 00:00 CST ni-88 madison.com 20100220 Wisconsin State Journal news http://www.marketingprofs.com/charts/2010/3401/the-numbers-super-bowl-ads-social-media Networked insights determined the "social ROI" and "daily interaction increase" of the top 10 and bottom 10 Super Bowl advertisers, comparing pre- and post-Super Bowl period daily averages. The biggest winners were Teleflora, Volkswagen, and Focus on the Family. 12 Feb 2010 00:00 CST ni-87 marketingprofs.com 20100212 MarketingProfs news http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i82693d9fec5d7f3456c551220fe7a4dc "What's the ROI of putting on your pants on in the morning?" For all the excitement about social media, there's a specter hanging over its use by companies. Is all this Tweeting, blogging and Facebooking paying off? For some proponents, the question is irrelevant. Companies have to participate in the conversations where they're happening, ROI be damned. Also reposted by Themelis Cuiper. 14 Feb 2010 00:00 CST ni-86 brandweek.com 20100214 Brandweek news http://mediadecoder.blogs.nytimes.com/2010/02/11/days-after-game-rankings-of-super-bowl-commercials-continue/ Networked Insights, said a spot for Teleflora — featuring Don Rickles as the voice of a Brand X bouquet of flowers — garnered the most buzz and "social return on investment." 11 Feb 2010 00:00 CST ni-85 nytimes.com 20100211 New York Times news http://www.isthmus.com/isthmus/article.php?article=28157 SocialSense treats the Badgers like a consumer brand, and its associated entities — coaches, players and even the Kohl Center — like products. It combs the web for related content and assigns values for the sentiment expressed toward the products to come up with a metric called engagement. 11 Feb 2010 00:00 CST ni-84 thedailypage.com 20100211 Ishtmus news http://www.bizreport.com/2010/02/are_you_ready_to_hear_the_social_marketplace.html So, you've created a branded social network page. You're blogging. You're observing how consumers are talking about your brand. But, are you really listening to what the consumer is saying? 10 Feb 2010 00:00 CST ni-83 bizreport.com 20100210 BizReport news http://1timstreet.com/blog/should-marketers-go-to-sxsw/ Video interview with "top social-media professionals" including Dan Neely. Helping convince marketers on the fence about attending SXSW or those looking for some ammunition to take to their bosses. 06 Feb 2010 00:00 CST ni-81 1timstreet.com 20100206 1 Tim Street news http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122069 Networked Insights plans to announce this week several features in its SocialSense platform that should give marketers more insight into chatter across social media channels. The benefits range from tighter integration with Twitter and Quantcast to date-range analysis, and trending based on insights and keyword tag clouds. 06 Feb 2010 00:00 CST ni-82 mediapost.com 20100206 MediaPost news http://www.blogtalkradio.com/socialmediopolis/2010/02/01/jonathan-zarov--networked-insights/ How to use the social web to help advertisers and marketers make better strategic decisions and the difference between simply monitoring vs. "listening" and using discovery based intelligence. A promotional video is also available. 01 Feb 2010 00:00 CST ni-80 blogtalkradio.com 20100201 SocialMediopolis news http://www.insightbuzz.com/2010/01/18/social-listening-focusing-on-insights/ The great opportunity that social listening provides is that digging deeper is infinitely possible, with millions upon millions of conversations occurring over time that we can continuously mine for insights. This means moving from simply tracking brand mentions, to understanding the underlying insights in a broader conversation. "Dan challenges researchers do go beyond mere brand mentions, and to focus on the broader context of the conversation through advanced text analytics in order to identify impactful insights." 18 Jan 2010 00:00 CST ni-79 insightbuzz.com 20100118 Insight Buzz news http://www.foliomag.com/2009/how-idg-s-social-tracking-service-works Tech publisher IDG has partnered with Networked Insights to launch IDG Social Scout, a service that uses Newtworked Insights' analytics to track conversations around topics and brands and measures sentiment/engagement over time. IDG's Strategic Marketing Services focuses on services like consulting, integrated programs such as custom media, and now social media capabilities. 20 Nov 2009 00:00 CST ni-78 foliomag.com 20091120 Folio news http://socialmediatoday.com/SMC/143246 There will be more data created in this year than in the previous 5000 years combined! With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? 17 Nov 2009 00:00 CST ni-79 socialmediatoday.com 20091117 Social Media Today news http://www.imediaconnection.com/content/25103.asp During the course of last week's ad:tech NY, Networked Insights used its SocialSense listening platform to chart buzz before and during the event. The SocialSense platform, used by a wide variety of businesses and agencies, enables companies to listen in on online conversations and discover insights. It was a fun exercise to turn the lens on our own backyard to see what we'd uncover in the world of social media and digital marketing. 13 Nov 2009 00:00 CST ni-77 imediaconnection.com 20091113 iMedia Connection news http://www.techcrunch.com/2009/11/11/idg-teams-up-with-networked-insights-to-sift-through-social-noise/ For marketers, social networks offer a goldmine of data about topics and brands. But there's actually too much data to easily parse for most companies to get at the most valuable data. That's why IDG has built Social Scout, a new service powered by Networked Insights. The idea is to be able to filter through some of the noise associated with social media. This in turn helps b2b marketers learn what people are saying about brands rather than just that they're talking about them. 11 Nov 2009 00:00 CST ni-76 techcrunch.com 20091111 TechCrunch news http://networkedinsights.com/news/media/downloads/releases/2009_1107_ni_social_scout.pdf IDG Marketing Services has launched a new tool that helps b2b marketers track and gain insight from how their brands are being discussed online. The IDG Social Scout uses proprietary analytics to discern sentiment and engagement around both specific brand mentions and topics that are relevant to a brand. IDG has licensed technology from Networked Insights to create this new offer, which complements the marketing services IDG already provides partners. Media notice: Cap Times, Min Online and BtoB Media Business. 07 Nov 2009 00:00 CST ni-75 networkedinsights.com 20091107 Networked Insights news http://www.imediaconnection.com/content/24892.asp Pounding consumers with irrelevant surveys will affect the outcomes of future surveys. "Companies like to still measure impressions," says Dan Neely, the CEO of Networked Insights. "If customers are impressed they will express themselves, through inviting others, posting, or even recommending, so let's start measuring expressions. We need to listen to our customers in their natural engagements in a cross-platform environment. It's definitely more difficult, but with advanced listening analytics we can get there." 02 Nov 2009 00:00 CST ni-72 imediaconnection.com 20091102 iMedia Connection news http://hopebeyondthehype.com This video, billed as an open forum on the future of social media, put together by Questus includes extensive segments with CEO Dan Neely. Social media is no longer a set of tactics to be deployed. It's something we've become. We're perpetually connected now, creators as well as consumers. The playing field is finally level, so what happens next? 29 Oct 2009 00:00 CST ni-73 20091029 Questus news http://www.imediaconnection.com/summits/coverage/24836.asp As the social web continues to fragment, marketers are struggling to make sense of all the conversational noise that pertains to their brands. At this point, most digital marketers understand why they need to monitor the conversations that are happening on the social web. But in doing so, are they really listening? iMedia talked with Dan Neely, founder and CEO of Networked Insights, about the importance of being a good listener in social media, strategies for properly weighting the voices you hear, and the ways in which the social web will continue to evolve. 26 Oct 2009 00:00 CST ni-74 imediaconnection.com 20091026 iMedia Connection news http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114534 Knowledge opens minds and opportunities. Isn't that what your parents told you as you left for college to study marketing, advertising, sales or technology? So, why does it surprise you to learn consumers are less than ecstatic about behavioral targeting? After all, technology companies and advocacy groups have spent little to no time educating industry execs or the general public. 30 Sep 2009 00:00 CST ni-71 mediapost.com 20090903 MediaPost news http://www.fastcompany.com/blog/james-andrews/geek-sexy/why-best-tvfilm-content-should-create-conversations What does the experience of watching TV, listening to the radio, and movie-going look like when you add social media and mobile? Networked Insights' 2008 Measuring the Social report gets cited again. 03 Sep 2009 00:00 CST ni-70 fastcompany.com 20090903 Fast Company news http://www.imediaconnection.com/content/24030.asp Suggestions on how brand teams and agencies can work together to rebuild their efforts for today's media climate and inevitably evolve the last 100-plus years of marketing. Look for insight outside of focus groups and response surveys. Navigating social conversations requires far less emphasis on reach and frequency. Brand strategies should be fluid and able to adjust based on market attitude. 10 Aug 2009 00:00 CST ni-69 imediaconnection.com 20090810 iMedia Connection news http://www.thoughtgadgets.com/2009/08/socialsense-finding-conversations-you.html One trend in social media is plugging in with new listening tools to figure out what consumers are saying about your brand. Radian6 and PeopleBrowsr track buzz with all sorts of stats, using Boolean logic around certain keywords. If you're Pepsi, you can hunt for Pepsi + Love, Pepsi + Hate, and find the key influencers on Twitter and elsewhere. But what if something out there is happening/tweeting/chatting and you're not smart enough to search for it? 05 Aug 2009 00:00 CST ni-68 mediassociates.com 20090805 Thought Gadgets news http://www.adotas.com/2009/07/industry-news-on-partnerships-offerings-and-hirings/ Networked Insights releases its next-generation social media listening platform, SocialSense 2.0. 27 Jul 2009 00:00 CST ni-68 http://www.adotas.com/wp/wp-content/themes/adotas2/images/favicon.png 20090727 Adotas news http://blogs.forrester.com/groundswell/2009/07/forrester-groundswell-awards-i-love-the-diversity.html The third annual Forrester Groundswell Awards have been open for nominations for a month and a half. Oscar Mayer and Networked Insights are showing off "Bacon Lovers Talk" (BLT), a community that's delicious for everyone except bacon-hater Seth Godin, had reach #9 in search results for "best bacon," and attracted 197 daily visitors. 25 Jul 2009 00:00 CST ni-68 forrester.com 20090725 Forrester Groundswell Blog news http://www.benbarren.com/?p=5431 Networked Insights is listed along with Radian6, Scout Labs, Visible Technologies, and Nielsen BuzzMetrics. 07 Jul 2009 00:00 CST ni-67 20090707 Mad Man news http://www.jsonline.com/business/48957756.html If you're in business today, it's important to tap into the chatter on the Internet to gain better insight into the needs and interests of your customer. But cutting through the clutter can be daunting, especially for small businesses with limited resources. 23 Jun 2009 00:00 CST ni-66 20090623 Milwaukee Journal Sentinel news http://www.focus.com/blogs/analytics/networked-insights-roadmap-relevant-social-media-conversatio/ A lot of B2B companies have a tough time rationalizing their involvement with social media. It's an expense and a distraction, and the value of broadcasting to the universe is dubious when you only need to reach a few hundred key decision makers. Listening for that small set of voices amid the massive conversation of the social media universe is extremely difficult. But few companies can succeed if they quit when things become difficult, so the question becomes this: how do you discover what discussions are important to you, where your customers, supporters and detractors converge, and how you can quickly engage in those conversations? 17 Jun 2009 00:00 CST ni-65 20090617 Focus news http://www.bloomberg.com/apps/news?pid=20601100&sid=afbl_HKpAJHA CEO Dan Neely weighs in on the land grab for Facebook user names: "You remember the days of folks buying random domains because they thought they were going to be able to sell them for massive amounts of money?" 11 Jun 2009 00:00 CST ni-64 20090611 Bloomberg news http://www.macalicommblog.com/blog/2009/05/measuring-web-value-by-expressions-vs-impressions-.html The idea of measuring value on the web by measuring impressions is outdated and the accuracy of that measure is questionable. It's based on the Nielsen paradigm where they think a small sample of set top boxes is representative of a much larger population. 26 May 2009 00:00 CST ni-63 20090526 Macali Communications news http://www.jimkukral.com/listening-is-the-key-to-social-media-roi/ Listening... It's the first step really. Even if you're only dipping your pinky toe into the social media waters, at the very least, you need to listen first. If you don't listen... how do you know what people are saying about you? You can't. And guess what? They are talking about you... Listen to the conversation with Dan Neely. 20 May 2009 00:00 CST ni-62 jimkukral.com 20090520 JimKukral.com news http://www.kyte.tv/scobleizer#uri=channels/6118/411043 A two-part interview on Scobleizer TV: Part 1 and Part 2. 20 Apr 2009 00:00 CST ni-60 20090420 Scobleizer TV news http://1timstreet.com/blog/what-do-you-know-about-your-brands-social-media-metrics-and-behavioral-analytics/ A video interview at SxSW with CEO Dan Neely. 09 Apr 2009 00:00 CST ni-59 20090409 1TimStreet news http://www.techshowwire.com/2009/03/11/sxsw-2009-social-analytics-partnership-to-improve-business-decisions/ Powered by Networked Insights' SocialSense technology, Jive Insight will enable Jive clients to get a real-time view into the companies, products, and topics that their community is engaged in. Also reporting the announcement: Intranet Journal, Ajax World, Northwest Innovation, IT Web, and AdOps. 13 Mar 2009 00:00 CST ni-58 20090313 TechShowWIRE news http://www.businessweek.com/the_thread/brandnewday/archives/2009/02/telefloras_supe.html That's according to a quick study by social media tracker Networked Insights, which looked at the online searches and discussions about each Super Bowl advertiser in the few days before and then after the game. 04 Feb 2009 00:00 CST ni-57 businessweek.com 20090204 BusinessWeek news http://www.clickz.com/3632715 The goal of many Super Bowl advertisers in recent years has been not only to make a splash during TV ad time, but to generate online discussions. But determining the ad winners and losers from an online buzz perspective isn't always as clear cut as adding up field goals and touchdowns. 06 Feb 2009 00:00 CST ni-56 20090206 ClickZ news http://www.socialmediabiz.com/resource/measuring-the-social-super-bowl The Super Bowl has come and gone, but the online interactions around the brands that paid up to $3 million for each :30 ad spot is still going strong... well, for some brands. 05 Feb 2009 00:00 CST ni-55 20090205 SocialMediaBiz news http://www.businessweek.com/innovate/content/jan2009/id2009017_198183.htm There are many ways to listen to what's being said about your company, product, brand, service and most importantly, related universe. Networked Insights is listed as a vendor that uncovers and analyzes what people are saying both inside communities and on the open Web. 07 Jan 2009 00:00 CST ni-54 businessweek.com 20090107 BusinessWeek news http://www.madison.com/tct/column/430030 A handful of smaller IT companies also made a splash in 2008. Broadcast Interactive Media, which designs Web sites for TV stations in the nation's largest markets, and Networked Insights, which mines social networking interactions for marketing information, continued to grow. 31 Dec 2008 00:00 CST ni-55 madison.com 20081231 The Capital Times news http://arstechnica.com/news.ars/post/20081219-online-buzz-key-to-creating-long-term-game-revenue.html According to a new report from Wisconsin-based new media company Networked Insights, topping the NPD charts may not be the only barometer for success in the game industry. 19 Dec 2008 00:00 CST ni-53 arstechnica.com 20081219 Ars Technica news http://www.gamesindustry.biz/articles/fable-ii-tops-social-interaction-chart Fable II was the most socially interactive title in the US in October, new data from Networked Insights has revealed. According to the company the game generated over 8 million interactions across various social media and social interaction sites, making it the most talked about game in that month. 18 Dec 2008 00:00 CST ni-52 GamesIndustry.biz 20081218 GamesIndustry.biz news http://kotaku.com/5112876/top+sellers-bah-lets-look-at-the-10-most-engaging-games It's easy to track the biggest-selling games. You can track them with sales numbers. But how do you track the most-engaging games? That's harder. But Networked Insights reckon they've got the answer. 17 Dec 2008 00:00 CST ni-52 kotaku.com 20081217 Kotaku news http://www.forbes.com/technology/personaltech/2008/12/17/videogames-popularity-web-tech-enter-cx_mji_1217techvideogames.html Networked Insights' findings, if applied correctly by publishers and advertisers, may prove that there is value in marketing to social- networking platforms like Facebook as marketers can have direct conversations with consumers. 17 Dec 2008 00:00 CST ni-51 20081217 Forbes news http://www.gamasutra.com/php-bin/news_index.php?story=21561 In a new report tracking popular video games among online audiences, research firm Networked Insights ranked Media Molecule's LittleBigPlanet and Activision's Guitar Hero: World Tour among its ten highest ranked titles according to online engagement. Game and Player also notes that Networked Insights list is not the same as NPD's top-ranked video games. 17 Dec 2008 00:00 CST ni-50 newsconnect.game-and-player.com 20081217 Gamasutra news http://www.businessweek.com/the_thread/blogspotting/archives/2008/12/beyond_game_sal.html Which is the most popular video game, the one that sells the most units, or the one that sparks the most buzz? The same question echos through much of social media—and the answer depends in great part on whether the business model is based on sales, advertising or marketing. 16 Dec 2008 00:00 CST ni-49 businessweek.com 20081216 BusinessWeek news http://www.tvweek.com/news/2008/12/chart_most_watched_vs_most_dis.php Networked Insights measures the way consumers have conversations about shows on the Web, whether by blogging, posting comments or simply reading comments. 09 Dec 2008 00:00 CST ni-48 20081209 TV Week news http://www.mediapost.com/publications/?fa=Articles.san&s=95034&Nid=49531&p=388005 While traditional music charts like Billboard determine song rankings, based on sales and radio airplay, Networked Insights' report attempts to offer a new take on music audience measurement by analyzing the millions of interactions occurring online everyday around the most popular songs. 19 Nov 2008 00:00 CST ni-47 mediapost.com 20081119 MediaPost news http://www.soulbounce.com/soul/2008/11/what_billboard_isnt_that_accurate_get_out.php What? Billboard isn't that accurate? Get out. Though many people still listen to terrestrial radio, maybe even prefer to do so, it's clear that internet radio and social networking sites with music components have been on the rise for years now. 20 Nov 2008 00:00 CST ni-46 20081120 SoulBounce news http://blog.wired.com/music/2008/11/firm-claims-peo.html Billboard still monitors airplay (and sales) to create its widely-cited music charts. However, a upstart called Networked Insights has issued a report claiming that on social networks and other interactive destinations, listeners prefer a different set of music than they do when listening to the radio or shopping for tunes to purchase. Networked Insight's chart looks at how people interact with popular music online -- posting it on blogs, sharing it with each other, linking to the songs and so on. It differs significantly from the Billboard Hot 100 singles chart. Networked Insights concludes, "it's clear that the online audience is one unto itself and should be viewed and marketed to that way." 19 Nov 2008 00:00 CST ni-45 wired.com 20081119 Wired news http://www.dmnews.com/TV-shows-find-boost-with-social-networks/article/120483/ Social networks are playing an increasingly important role in driving the popularity of television shows and should be factored into the weekly TV rankings, a new report by Networked Insights concludes. Networked Insights adds in its new Measuring the Social report that five of the most popular TV shows among online audiences are not even in the Nielsen Top 10 weekly ratings. Mediabistro also asks Is Nielsen Missing The Online Numbers? 05 Nov 2008 00:00 CST ni-44 dmnews.com 20081105 DMNews news http://www.acceleratemadison.org/events/index.php?category_id=4164 The Internet is no longer a walled garden, and if your enterprise is struggling with "what to do with social media?" you are not alone. This podcast with CEO Dan Neely was done in September 2008 at an Accelerate Madison event. 05 Nov 2008 00:00 CST ni-43 20081105 Accelerate Madison news http://www.forbes.com/business/2008/10/30/media-television-ratings-biz-media-cx_jea_1030ratings.html Everything you know about what's hot on television may be wrong. Wisconsin-based start-up Networked Insights released a study this week challenging the Nielsen Company's ratings system by measuring what's being talked about online. Download the full report posted on the Social Sights blog. 30 Oct 2008 00:00 CST ni-42 20081030 Forbes news http://www.tvweek.com/news/2008/10/cracking_the_code_to_put_onlin.php Networked Insights measures not just the 15% of people who post content online at social sites, but also the other 85% who are interacting with that content by reading, ratings sharing, linking or inviting. The company chose to show off how its system works with a "Measuring the Social" report focused on broadcast television shows. It compares the shows Nielsen reports as the most watched during the week of Sept. 22 with the ones generating the most conversations online. Turns out the lists are very different. TVNewsday also ran a story. 29 Oct 2008 00:00 CST ni-41 20081029 TVWeek news http://www.socialsights.com/post/56628872/measuring-the-social-tv Networked Insights has released Measuring the Social Report #1: Network Television Ratings. The study compares broadcast TV viewership with the level of social interaction that takes place around specific TV shows on the Web. It demonstrates that the two are not tightly correlated — if not completely unrelated. This study is making quite a splash: it's already been covered by NewTeeVee, Wired, Mashable, TechCrunch, Adotas, and DigitalHive. 28 Oct 2008 00:00 CST ni-40 wired.com techcrunch.com http://static.mashable.com/images/apple-touch-icon.png 20081028 Social Sights news http://www.forrester.com/Groundswell/listening/artful_home.html Forrester's Groundswell Awards entries represent excellent and effective use of social technologies to advance an organizational or corporate goal. Networked Insights entered a case study outlining their successes with The Guild's Artful Community site. The entry is in the Listening category: finding out what customers are really saying in order to understand them better. The contest is still open for comments and ratings; winners will be announced at Forrester's Consumer Forum in Dallas on October 28 and 29. 19 Sep 2008 00:00 CST ni-39 forrester.com 20080919 Networked Insights news http://blog.shop.org/2008/09/16/audio-interview-dan-neely-roundtable-presenter-cracking-the-social-commerce-code-2/ An audio Interview with Dan Neely after his roundtable presentation, Cracking the Social Commerce Code, at Shop.org. Vahe Katros interviews Dan about working with NetShops, social commerce, and using social media to gather insights and customer sentiment. 16 Sep 2008 00:00 CST ni-38 20080916 Shop.org news http://www.adotas.com/2008/09/networked-insights-ceo-influencers-are-our-holy-grail/ Research indicates that only 15 percent of people in social networks actually contribute content, so only mining that data would mean you are missing out on the other 85 percent that are reading, rating, sharing and inviting. By understanding who the primary influencers are and where the consumer is engaging, we enable highly effective ad buys – Engagement-based advertising, if you will. 11 Sep 2008 00:00 CST ni-37 http://www.adotas.com/wp/wp-content/themes/adotas2/images/favicon.png 20080911 Adotas news http://www.mediapost.com/publications/?fa=Articles.san&s=88858&Nid=46288&p=388005 What qualifies as engagement? What doesn't? Can engagement really even be a measure of campaign success? When we get into subjective views and analysis of engagement, the value of what's really going on becomes fuzzy and more difficult to understand. But if we go back a few steps in the social media marketing process to the point of customer intelligence gathering, it's here that engagement delivers clear value before marketers even spend a dime. 20 Aug 2008 00:00 CST ni-36 mediapost.com 20080820 MediaPost news http://www.marketingtwo.com/netshops-launches-community-for-insights-interview-with-daniel-neely-ceo-of-networked-insights-on-the-backyard.html Dan Neely, CEO of Networked Insights, answers questions from conversational marketing blogger Valeria Maltoni about Networked Insights' work with Netshops and their outdoor-focused customer community, The Backyard. 18 Aug 2008 00:00 CST ni-35 20080818 Marketing 2.0 news http://www.web-strategist.com/blog/2008/08/21/people-on-the-move-in-the-social-media-industry-august-21-2008/ Networked Insights announced that Frank LaRosa has been promoted as Vice President of Development. In his new role, Frank leads the engineering team in building out and improving Customer Intelligence technology. In addition, he now participates on Networked Insights' Leadership Team. Frank brings years of experience in software development to this position; he's lived through the progression of social networks, having created and marketed Searchlight, a computer BBS platform that is similar to today's social networks. Before joining Networked Insights as a senior developer, he worked at Industry Connection and gaming powerhouse Electronic Arts. 21 Aug 2008 00:00 CST ni-34 20080821 Web Strategy by Jeremiah news http://www.adotas.com/2008/08/netshops-builds-virtual-backyard-for-networked-insights/ "Networked Insights' platform has given us a great way to engage our customers in The Backyard. This will not only improve our customer experience, but will allow us to listen to our customers in real time to help us discover new ways to consistently meet our customers' needs," said Ash ElDifrawi, chief marketing officer of NetShops." 05 Aug 2008 00:00 CST ni-32 http://www.adotas.com/wp/wp-content/themes/adotas2/images/favicon.png 20080805 Adotas The platform has given us a great way to engage our customers... This will not only improve our customer experience, but will allow us to listen in real time to help us discover new ways to consistently meet our customers' needs. news http://www.centernetworks.com/networked-insights-netshops Networked Insights has announced a partnership with NetShops to create an outdoor-focused community, "The Backyard." The goal of the partnership and the new social community is to create social intelligence about how users are engaging with the community. Networked Insights will also map the data from The Backyard with third- party social networking sites to create a clearer picture of what people are talking about both inside and outside the social community. 05 Aug 2008 00:00 CST ni-33 centernetworks.com 20080805 CenterNetworks news http://www.mediapost.com/blogs/online_publishing_insider/?p=164 "If someone makes a reference to your Web site through a social media platform, and you don't know that it exists, does it still make an impact?" If you are interested in keeping a pulse on your company's online reputation, the answer to that question is probably yes. The impact of social media content, whether it is a blog post, a bookmark on digg, a Twitter comment or an online consumer review, is clearly growing in significance for both the consumer and for those of us whose job it is to "own" our company's brand." 31 Jul 2008 00:00 CST ni-31 mediapost.com 20080731 MediaPost news http://www.brainreactions.com/whats-all-the-fuss-about-engagement.html There has been a lot of recent talk about "Engagement." Engagement is the new metric for social media, the measure of success for social media marketing. But what is engagement? As soon as social media started to change the way people communicate and share interests, values or concerns, it became a gold mine of customer intelligence and insight. The key to unlocking this intelligence is to understand engagement. 01 Jul 2008 00:00 CST ni-30 20080701 BrainReactions news http://www.rssray.com/blog/2008/06/02/customer-driven-market-research-for-growth-and-profit/ Social media is a gold mine of customer intelligence, if you have the strategy and tools to understand the insights. The key to unlocking this intelligence is understanding engagement. Measuring social media also can unlock innovative approaches to marketing, media, product development, and overall customer relationships. 04 Jun 2008 00:00 CST ni-29 20080604 RSS Ray Engagement is the new metric for social media, telling companies the degree and depth of customer-to-customer interaction. news http://www.wsradio.com/internet-talk-radio.cfm/shows/Online-Marketing-with-RSS-Ray/archives/date/selected/06-04-2008.html RSS Ray speaks with Dan Neely about customer-driven market research, using tools like social media, web analytics and customer intelligence to help grow profits and lifetime customer value. 04 Jun 2008 00:00 CST ni-28 20080604 wsRadio news http://buzzmarketingfortech.blogspot.com/2008/05/riding-groundswell-of-social-media.html Have you read “Groundswell?” Author Charlene Li talks about Social Media tactics in a conversation with Paul Dunay. Right now, your customers are writing about your products on blogs and reediting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you on social networking sites like Facebook. These are all elements of a social phenomenon — the groundswell — that has created a permanent, long-lasting shift in the way the world works. Most companies see the groundswell as a threat. But you can see it as an opportunity! 02 Jun 2008 00:00 CST ni-27 http://www.juicedcandy.com/buzzmarketing/images/favicon.png 20080602 Buzz Marketing for Technology news http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9090398 Companies must listen and respond to customers in a Web 2.0 world or risk losing them to those that do. For example, The Artful Home, which sells art and other home decorating items, significantly changed the content on its Web site based on user suggestions. By monitoring the number of customers participating in specific discussion topics and analyzing the content they posted, the company found that they are mostly interested in how to use the products they buy in design and decorating projects. The company gained an understanding of the desires of its online customers by using Networked Insights to analyze the content posted to its eight-month-old online customer community. 28 May 2008 00:00 CST ni-26 computerworld.com 20080528 ComputerWorld news http://community20.blogspot.com/2008/05/podcast-conversation-with-dan-neely.html In this podcast conversation, CEO Dan Neely explains why companies using social media and building online communities should focus on “passion and pain points.” Dan recently led a session at the Community 2.0 conference called “Customer Engagement: The New Metric and What it Means to Your Business.” 14 May 2008 00:00 CST ni-25 20080514 Community 2.0 Conference news http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=80742 The research reveals that early adopters are implementing social media in their organizations at a rate 500% faster than wait-and-see marketers. “The ultimate value for a company is the low-hanging fruit areas,” says Dan Neely, CEO of Networked Insights. “For a company like John Deere, a community is just a means to an end—a way for them to understand what’s going on inside the community they serve, to make the company more efficient,” he says. 16 Apr 2008 00:00 CST ni-24 mediapost.com 20080416 MediaPost’s Marketing Daily news http://www.nypost.com/seven/04142008/jobs/for_internal_use_106430.htm With social networking sites booming in popularity, especially among the younger set, the corporate world is following suit, creating internal networks for employees modeled on Web communities. Companies including IBM, Best Buy, Xerox, Dow Chemical and even the buttoned-down accounting firm Deloitte have introduced networks. 14 Apr 2008 00:00 CST ni-23 nypost.com 20080414 New York Post news http://www.dmnews.com/Networked-Insights-allows-social-data-mining/article/108485/ The Networked Insights program can now mine third-party social networks, such as MySpace and company-branded portals, for consumer data. Users can see information on customer behavior, sentiments and engagement in real time. 31 Mar 2008 00:00 CST ni-22 dmnews.com 20080331 DM News news http://www.mrweb.com/drno/news8135.htm Recently launched Networked Insights — which gathers customer intelligence from social networking sites — has upgraded its Customer Insight Platform to provide a real-time window into customer behaviour. 27 Mar 2008 00:00 CST ni-21 20080327 MRWeb news http://www.washingtonpost.com/wp-dyn/content/article/2008/03/27/AR2008032701427.html Networked Insights crunches social network data to draw insights into factors ranging from its customers’ brand recognition and reputation to a user’s relative influence. 26 Mar 2008 00:00 CST ni-20 washingtonpost.com 20080326 The Washington Post news http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=development&articleId=9072020&taxonomyId=11&intsrc=kc_top A new hosted service launched today will allow companies to glean “customer intelligence ” from content about them posted by their customers across various social networks along with the responses to that content. The new Customer Insight Platform from Networked Insights Inc. uses natural language processing to measure customer interaction and engagement on company-operated online communities and on social networks like MySpace. 26 Mar 2008 00:00 CST ni-19 computerworld.com 20080326 Computerworld news http://news.cnet.com/8301-13577_3-9903390-36.html Earlier this week I spoke with representatives from Networked Insights, a Madison, Wisc., company that tracks social network data and works it into analytics and “customer intelligence ” for clients. It’s a niche that might raise a few eyebrows for its watching-your-every-move nature, but let’s face it — there are search analytics and blog analytics, so we shouldn’t be a bit surprised that social network analytics are starting to take off. 26 Mar 2008 00:00 CST ni-18 cnet.com 20080326 The Social, CNET News Blogs news http://www.adotas.com/2008/03/networked-insights-boosts-its-customer-insights-tool/ Networked Insights today announced a new level of functionality to the Networked Insights technology platform. Companies will be provided with a deeper level of customer intelligence mined from interactions across all social media applications, including the lion’s share of third-party social networks. 26 Mar 2008 00:00 CST ni-17 http://www.adotas.com/wp/wp-content/themes/adotas2/images/favicon.png 20080326 Adotas news http://buzzmarketingfortech.blogspot.com/2008/01/build-your-customer-research-network_14.html I spoke with Dan Neely, CEO of Networked Insights and an advocate of customer-driven market research. I got a chance to ask him how customer-driven research works and how the best companies are taking themselves out of the center of research efforts and putting their best customers there. 14 Jan 2008 00:00 CST ni-15 http://www.juicedcandy.com/buzzmarketing/images/favicon.png 20080114 Buzz Marketing for Technology news http://www.businessweek.com/smallbiz/content/jan2008/sb2008019_352779.htm Dan Neely, Networked Insights’ founder, says companies value being able to gather information directly from their communities. “It’s not just small businesses, but businesses all over are looking for tools to let them do the research themselves,” he says. The online community provides that tool, he says. 10 Jan 2008 00:00 CST ni-14 20080110 BusinessWeek news http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080104/FREE/481840691/1078%3E Forrester projects that traditional market research firms will suffer this year as more large companies move market research in-house using do-it-yourself technologies. 04 Jan 2008 00:00 CST ni-13 btobonline.com 20080104 BtoB Magazine Forrester projects that traditional market research firms will suffer this year as more large companies move market research in-house using do-it-yourself technologies. news http://bestengagingcommunities.com/2007/12/28/what-have-you-learned-from-your-community-lately.aspx Here’s the key point that I learned from Dan: Do you want a community for “community sake” — because everyone else is doing it? Or do you want to really engage and learn from customers and are going to use the community as a platform to do so? 28 Dec 2007 00:00 CST ni-12 20071228 Best Engaging Communities news http://www.marketingprofs.com/7/social-media-search-engine-optimization-neely.asp Social SEO — tapping into how [customers] talk about you and your industry so that you can determine how they will search — is the most effective and foolproof way to master that art/science/guessing game of picking keywords. 04 Dec 2007 00:00 CST ni-11 20071204 Marketing Profs news http://www.clickz.com/showPage.html?page=3627669 [Networked Insights] is like walking into a room with 500 of your customers sitting together and listening to their conversation. What a gift that is. 21 Nov 2007 00:00 CST ni-10 20071121 ClickZ news http://www.imediaconnection.com/content/17373.asp As new web technologies continue to add an element of participation and influence for web users, a new metric is needed to encapsulate how people’s discussions and communication with each other is affecting your brand, and ultimately, revenue. This new metric is interactions. 19 Nov 2007 00:00 CST ni-9 imediaconnection.com 20071119 iMedia Connection news http://www.techcrunch.com/2007/11/15/the-new-focus-group-mzinga-launches-at-techcrunch-boston/ Being able to capture all of these discussions and mine them for meaning make them potentially more powerful than any focus group. 15 Nov 2007 00:00 CST ni-8 techcrunch.com 20071115 TechCrunch news http://mashable.com/2007/11/13/movable-type-publishers-platform/ We’ve seen with Networked Insights how this level of social media engagement and interaction can be used towards market research, and in turn utilized for improved ad networks. 13 Nov 2007 00:00 CST ni-7 http://static.mashable.com/images/apple-touch-icon.png 2007113 Mashable news http://www.marketingshift.com/2007/11/community-powered-research.cfm Startup Networked Insights has launched a new online platform for building community around brands, with the twist that the conversation are automatically mined for market research data. 08 Nov 2007 00:00 CST ni-6 20071108 MarketingShift news http://venturebeat.com/2007/11/07/networked-insights-offers-new-internet-market-research/ Networked Insights thinks it can do a better job of measuring public opinion than traditional companies like ACNielsen, by leveraging the Internet’s crowd power. If true, the decades-old market research industry could be in for a shakeup. The company has just raised $4 million in financing. 07 Nov 2007 00:00 CST ni-5 20071107 Venture Beat news http://wistechnology.com/articles/4304/ Networked Insights, a new market research firm, has formally announced its company launch along with the closing of series A funding of $4 million from Kegonsa Capital, a Madison-based venture capital firm. 07 Nov 2007 00:00 CST ni-4 20071107 Wisconsin Technology Network news http://www.research-live.com/news_story.aspx?pageid=30&r=y&newsid=3603 Networked Insights is named one of two new companies that are taking advantage of social networking technologies to enhance consumer-based research. 28 Aug 2007 00:00 CST ni-3 20070828 Research Magazine news http://www.madison.com/archives/read.php?ref=/wsj/2007/08/25/0708250084.php Networked Insights offers real-time market research gathered through social networks for consumers. Having raised $1 million in capital, with commitments for another $4 million in preparation for its website launch in September, Networked Insights is poised to be the leader in next generation marketing research companies. 24 Aug 2007 00:00 CST ni-2 20070824 Wisconsin State Journal news http://www.imediaconnection.com/content/16170.asp Networked Insights CEO, Daniel Neely, explains how your site can be transformed into a database of customer insights. Focus groups and surveys are research techniques of the past; the future lies in word-of-mouth strategies that have adopted to Web 2.0. By harnessing the power of these conversations, companies have the ability to hear their customers’ sentiments and take action on them. 16 Aug 2007 00:00 CST ni-1 imediaconnection.com 20070816 iMedia Connection news http://networkedinsights.com/news/media/downloads/releases/2009_1107_ni_social_scout.pdf IDG helps filter out the noise of the social Web and provides actionable insights with IDG Social Scout powered by Networked Insights. Using proprietary analytics, IDG Social Scout tracks conversations around topics and brands to measure sentiment and engagement over time. With insights from ongoing analytics reports, IDG Strategic Marketing Services can help marketers develop strategies and programs to respond to the dynamic trends and issues identified on the Web. 12 Nov 2009 00:00 CST pr-14 20091112 Networked Insights pr http://networkedinsights.com/news/media/downloads/releases/2009_08_07_ni_amfam.pdf "We know there's a group of online users talking about insurance," said Digital Marketing Manager Troy Janisch. "We want to interact with those consumers -- learn who they are and hear what they have to say. The problem is finding and interacting with them online; it can't be done based on keyword searches alone and that's where Networked Insights comes into play." 07 Aug 2009 00:00 CST pr-13 20090807 Networked Insights pr http://networkedinsights.com/news/media/downloads/releases/2009_0727_ni_socialsenseV2.pdf Distributed process capabilities and improved user interface top the list of updates. 27 Jul 2009 00:00 CST pr-12 20090727 Networked Insights pr http://networkedinsights.com/news/media/downloads/releases/2009_0611_ni_comscore.pdf Networked Insights announced its collaboration with comScore's Media Metrix, the industry's preferred online audience measurement and media-planning solution. This collaboration positions Networked Insights' SocialSense dashboard as the first social-media analytics platform to integrate comScore's Media Metrix data. 11 Jun 2009 00:00 CST pr-11 20090611 Networked Insights pr http://networkedinsights.com/news/media/downloads/releases/2009_0310_ni_jive.pdf Jive and Networked Insights announced a partnership on Jive Insights, a new feature of Jive SBS 3.0. Powered by Networked Insights' SocialSense technology, Jive Insight will enable Jive clients to get a real-time view into the companies, products, and topics that their community is engaged around, as well as sentiment. Combined with the ability to look at trends in engagement, Jive Insight will provide companies with the information required to make better business decisions. 10 Mar 2009 00:00 CST pr-9 20090310 Networked Insights pr http://networkedinsights.com/news/media/downloads/releases/2009_0221_ni_mts_oscars.pdf New social media measurement report reveals true fan favorites for this year's Academy Awards. 21 Feb 2009 00:00 CST pr-8 20090221 Networked Insights pr http://networkedinsights.com/news/media/downloads/releases/2009_0205_ni_mts_superbowl.pdf Today, Networked Insights issued the Super Bowl Measuring the Social Report, which, for the first time, reveals the Social ROI seen by Super Bowl advertisers. Social ROI is defined as the increase in social interactions online for each $1 million spent on Super Bowl ad spots. 05 Feb 2009 00:00 CST pr-7 20090205 Networked Insights pr http://networkedinsights.com/news/media/downloads/releases/2008_0909_ni_jimschroer.pdf Networked Insights announced today the addition of loyalty marketing expert Jim Schroer to its Board of Directors. Schroer joins founder and CEO Dan Neely, Sharon Chamberlain and Gerry Komlofske as a member of the board. 09 Sep 2008 00:00 CST pr-6 20080909 Networked Insights pr http://networkedinsights.com/news/media/downloads/releases/2008_0805_ni_netshops.pdf Networked Insights today announced that NetShops Inc. has selected Networked Insights' customer intelligence technology platform to build an outdoor-focused community, "The Backyard," and gain valuable customer insights from user interactions within its network of sites. NetShops, a leading Web retailer, is comprised of more than 200 niche home and lifestyle product e-commerce sites, and is one of Internet Retailer's Hot 100 Best Retail Websites. 05 Aug 2008 00:00 CST pr-5 20080805 Networked Insights pr http://networkedinsights.com/news/media/downloads/releases/2008_0508_ni_community20.pdf Networked Insights today announced that founder and CEO Daniel Neely will be presenting at the Community 2.0 Conference, May 12-15 in Las Vegas, NV. Neely will be speaking about “Customer Engagement: The New Metric and What it Means to Your Business” and will also participate on a panel titled, “Who Owns the Community?” moderated by Matthew Lees of Patricia Seybold Group. 08 May 2008 00:00 CST pr-4 20080508 Networked Insights pr http://networkedinsights.com/news/media/downloads/releases/2008_0326_ni_cip_release.pdf Networked Insights today announced rich new functionality to the Networked Insights technology platform, providing companies with an even greater level of customer intelligence resulting from interactions across any social media application, including most third-party social networks and company-branded social networks. The company’s technology allows brands to assess the influence, engagement and sentiments of customers in real-time, using the content and social behavior profiles from these interactions to help them better understand their customers and drive more informed business decisions. 26 Mar 2008 00:00 CST pr-3 20080326 Networked Insights pr http://networkedinsights.com/news/media/downloads/releases/2008_0129_ni_toddhoskins_release.pdf Networked Insights today announced that Todd Hoskins has joined the company as the vice president of sales and business development. Hoskins brings more than 10 years of business sales and management experience to Networked Insights. As VP of sales, Hoskins will manage and develop new sales strategies to help broaden Networked Insights’ reach and continue the company’s rapid growth. 29 Jan 2008 00:00 CST pr-2 20080129 Networked Insights pr http://networkedinsights.com/news/media/downloads/releases/2007_1107_ni_launch_release.pdf Networked Insights today formally announced its company launch, product and first customer, defining the new standard for market research. Networked Insights’ on-demand platform connects like-minded customers in brand-focused communities and helps companies gain highly granular, strategically impactful insights from customer interactions to inform a range of business decisions, including marketing, sales, and research and development. 07 Nov 2007 00:00 CST pr-1 20071107 Networked Insights pr