Our Point of View
Bold assertions, kudos, slapdowns, reports, and ruminations from the frontline of social-media listening. The social-media landscape is in constant motion and we're always working to stay on the leading edge of the wave.
NETWORKED INSIGHTS BLOG
The Media is NOT the Message, ARF Webinar
I recently presented a webinar with the Advertising Research Foundation (ARF), “The Medium Is NOT the Message: Social Media Analytics Deliver Insights Beyond Social Monitoring.” It’s a play on Marshall McLuhan’s famous statement that “the medium is the message.” And, really, I don’t disagree with his assessment that the characteristics of any substantial media channel [...]
World Cup 2010 Final Report
We've centered our World Cup analysis around assessing the marketability of players as brand endorsers. So in this final report, we'll crown the MBP — Most Buzzing Player of the Cup. And since the consumer always sets the agenda, we've also explored other topics as they've arisen from the conversation around the World Cup: security concerns, vuvuzelas, temper tantrums, scandals...
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World Cup 2010, Report #4
Here’s a last, quick check in before our final overall report on the 2010 World Cup...
World Cup 2010, Report #3
In our third installment on the World Cup and the social media buzz around its most popular players, we’ve found that audience engagement is decreasing as fan favorite teams (and most notably the U.S.) have been booted from the tournament. Still those players who can maintain buzz even after their team has been sent home, show real potential as future brand endorsers. We’re using SocialSense, our social media listening platform, to track engagement and themes around these players.
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World Cup 2010, Report #2
In our second report on the World Cup and the social media buzz around its most popular players, We're discovering that the battle to make it to the second round had heavy implications for the future of these athletes as brand endorsers. We’re using SocialSense, our social media listening platform, to track engagement and themes around the players.
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World Cup Player Buzz
This is the first in a series of four weekly reports Networked Insights is issuing on the 2010 World Cup and the social media buzz around its most popular players. The results have implications for the future of these athletes as brand endorsers. We're using SocialSense, our social media listening platform, to track engagement and themes around the players.
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New VP Hires: Brad Burke and Paul DePinto
We’ve just hired two VPs to to join the leadership team at Networked Insights: Brad Burke as vice president of technology and Paul DePinto as senior vice president of sales and marketing. What do these new hires say about where we’re going? We’re improving the depth and breadth of our products. And we’re expanding the [...]
SocialSenseTV Rates the Networks
Our latest research, "SocialSenseTV: Network Ratings Report, May 2010," is complete, just in time for the upfronts season."Lost" grabs the #1 spot in online engagement, though Nielsen ranks it at #10 in the traditional ratings.