SocialSense: A new solution for marketing
SocialSense leverages social media conversation — the biggest, best source of consumer intelligence ever — to fuel insights that drive smart marketing decisions. Take a guided tour or read the case studies.
FOUR MARKETING FUNCTIONS FOR SOCIALSENSE
HOW SOCIALSENSE'S ANALYTICS WORK
It's not a small world, after all...
You can't read and summarize every post that's relevant to the brands you manage. But SocialSense can.
Gain processing power, lose bias
Our superior analytics, in a highly automated process, create a platform that thrives on virtually limitless amounts of data. SocialSense processes posts from millions of blogs and tens of thousands of forums. The platform uses Artificial Intelligence — Natural Language Processing, Sentiment Analysis, and more — to quickly process information it would take your whole office days or even weeks to get through. A natural benefit of that reliance on algorithms is the loss of human bias often introduced by traditional marketing research.
Tell me something I don't know
SocialSense automatically generates Discovery Insights: buzz around the things you didn't know to look for or ask. Clustering technology intelligently groups words and phrases into themes. And that's a profound source for fueling insights.