Readiness Assessment Tool

Is social media right for your organization?

Social media holds the potential to provide immense value to businesses and their customers. But social media isn't right for everyone, and some organizations may not be ready for social media. Before jumping in prematurely, use our simple tool below to determine your company's level of readiness. We'll help you find out...

  • If social media is right for you.
  • What hurdles you may need to overcome.
  • Where to learn more about social media.

Just answer a few questions

 Yes Unsure No
Culture
Have you ever invited customers to an open-format discussion just to hear their perspective?
Does your company reward entrepreneurial behavior within the organization?
Does your company react constructively to negative external criticism?
Awareness
Can leadership articulate why community is important to your company?
Do you know where customers post user-generated content about your company?
Resources
Has your company discussed community objectives and benefits?
Process
Does your company embrace less formal communication with the outside world without the involvement of legal, marketing, and PR departments?
Participation
Does anyone within the company blog on business-related issues?

We're unable to assess your readiness at this time

Because you answered unsure to quite a few questions, we don't really have enough information to determine your social-media readiness. Start again and try to answer "Unsure" less often or stop back in a few months to reassess your situation.

In the meantime, check out the book Groundswell or watch a brief video to gain a deeper understanding of social media and customer engagement.

Get Your Score

Other Tools

Networked Insights' social-networking solutions can deliver a positive return on investment.

  • Improved conversion rates
  • Higher Average Order Value (AOV)
  • New-customer acquisition

Use our our ROI calculator to estimate return on investment for your company.

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