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Weekly Conversations: Social Media Predicts Golden Winners

Welcome to Weekly Conversations, where each week we will dig into a hot topic dominating social conversations and explore what matters to major audiences and influencers, using our audience intelligence engine, Kairos, and our audience marketing platform, audience.ai, to instantly gather insights from billions of real-time data points.

Read on to find out what we’re talking about this week (hint: This globe doesn’t foster life, but it engages, entertains and rewards itself with gold).

Predictions Schmedictions…unless they’re ours

On Sunday glam and glory will grace televisions sets across the country. Winners will be named, speeches will run too long and losers will be voted on stage by a real-time petition initiated by Kanye West (not really, but maybe). That’s right, we’re talking about the 75th annual Golden Globes. 

But for viewers and those in the social sphere, Sunday is too far away. So, instead, they’re discussing their choices for winners and losers and are using the social space as their platform. While it’s easy to dismiss their chatter as just inaccurate prognostication, we’ve discovered their conversations layered with our machine learning and A.I. actually proves to be mostly accurate – like the time we found the people to have correctly predicted that the Cubs would win the World Series and the election. 

So who and what have viewers pegged to  bask in award greatness this year? We looked at the top nine categories, check them out below: 


Viewers also discussed some surprise over Get Out being lumped in with the comedy and musical category, but they’re excited it’s being considered. They were also pleasantly surprised about the James Franco pick, which stems from a parody of the cult classic, The Room. 

To some viewers, Dunkirk is on the same level, if not exceeded by the Shape of Water, even though predictions say Dunkirk is the projected winner. We will have to hold on for Sunday, when we find out for certain. 

Finally, viewers expressed frustration about Christopher Nolan being the favorite for Best Director as they feel that  Guillermo Del Toro should at least be nominated and considered. 

We’re ready to find out the truth and will be keeping a lucky rabbit’s foot close. Just kidding. We don’t need that, we have Kairos. 

To discover more insights about tools and how they can help you, get in touch with Networked Insights at, hello@77.104.152.116 and www.networkedinsights.com.

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