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2017 Academy Awards Report

As a preamble to the 2017 Academy Awards, Networked Insights used our powerful audience intelligence platform Kairos to analyze almost 10 million online and social conversations about the movies over the past 3 months and discover who audiences think the real winners are.We took a detailed look at the data around the races for Best Actor and Actress, Supporting Actor and Actress, Best Picture, and Best Director and asked:

  • If social media users had a say, who would win?

  • What about the top nominees resonates emotionally with audiences?

  • What makes these audiences different?

  • Is there one film that united different types of audiences?