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Free Playbook: The Marketer’s Guide to Audience Building

$347 billion was wasted in 2016 on marketing that didn’t work. How is that possible? For starters, 65% of content created by brands never reaches its intended target.

Why? We’re so busy telling consumers that they should be interested in our brands that we’re not paying enough attention to who they are and what they already naturally care about.

Customers are complex, and in order to succeed, brands need to better understand them as people – embracing analytics to better understand their affinities, emotions, and what drives their behavior, so that they can create more relevant and effective content.

Download The Marketer’s Guide to Audience Building today to learn:

  • The most effective ways to identify consumers using social data

  • Ways to better inspire consumers to engage with your brand

  • How leading CPG brands identify new customer segments

  • How Under Armour expanded their market share using smarter audience insights