Resources
Insights
We do things differently at NI. Explore our insights as we put our own products to use to uncover insights on hot topics, interesting trends popular on the social space, client success stories, and happenings at NI. We update regularly and would love to hear from you!
Blog
Controversy, Politics and Inclusion Riders: We Look at the 2018 Oscars
March 5, 2018From Oscars Sunday to Monday morning more than 4.5 million conversations occurred about the celebrated awards show. Networked Insights dove head first...
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Gold Medals and Engagement: Female Events Pull In More than Male Events
February 26, 2018Networked Insights Note: This is the fourth report in a new series Networked Insights is developing about the Olympics. We will continue to monitor to...
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Olympics Audience + Brand Engagement
February 22, 2018Networked Insights Note: This is the third report in a new series Networked Insights is developing about the Olympics. We will continue to monitor top...
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Races or Runway? Olympics Take the Gold; NYFW isn’t on the Podium
February 20, 2018Networked Insights Note: This is the second report in a new series Networked Insights is developing about the Olympics. We will continue to monitor to...
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Audience Perception of North Korea Improves after Olympics Begin
February 13, 2018Networked Insights Note: This is the first report in a new series Networked Insights is developing about the Olympics. We will continue to monitor top...
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UPDATE: Networked Insights’ Grammy Predictions 2018
January 26, 2018UPDATE 1/29/17:Well, once again we’re proven that the social space isn’t a perfect science. The people may have spoken, but they werenR...
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Holiday Shopping 2017-2018 Review
January 24, 2018Now that the trees are packed and the family visits are good to go for another year, we’re taking our new-found free time and diving into the impact h...
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Golden Globes 2018: #TimesUp Movement Claims Spotlight
January 8, 2018We have a good idea of how you spent your Sunday evening, especially if you’re a woman in New York. That’s right, you were peeled to the t...
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Weekly Conversations: Social Media Predicts Golden Winners
January 5, 2018Welcome to Weekly Conversations, where each week we will dig into a hot topic dominating social conversations and explore what matters to major audien...
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American Family Insurance Acquires Networked Insights: This is just the beginning
December 14, 2017Friends, colleagues and clients:I am pleased to announce that Networked Insights is joining forces with American Family Insurance. As a third-generati...
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American Family Insurance Acquires Networked Insights: This is just the beginning
December 14, 2017Friends, colleagues and clients: I am pleased to announce that Networked Insights is joining forces with American Family Insurance. As a third-generat...
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Women & Shopping: Maybe it’s Stereotypes, Maybe it’s Marketing
December 14, 2017Women ring in 85 percent of all consumer purchases in the health, technology and food industries.That means women spend more on the $1.6 trillion heal...
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The Social Space and Networked Insights Defined
December 14, 2017Understanding social is hard. It’s really that simple.Even analytics organizations who make it their business, literally, to understand what companies...
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Making Sense of Social Data with CEO Dan Neely
December 14, 2017Walking in to Networked Insights and removing his backpack, Chief Executive Officer Dan Neely launches in to a story about his young children and the ...
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Weekly Conversations: Strange Things are Afoot, Stress and Love Run High
November 3, 2017Welcome to Weekly Conversations, where each week we will dig into a hot topic dominating social conversations and explore what matters to major audien...
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Halloween By the Numbers, 2016 + 2017
November 1, 2017Dudes donning President Trump gear while munching on Reese’s, that was Halloween 2017 in a nutshell.Using the analytics engine Kairos, Networked...
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Coach or Tapestry? Emotions Run Strong on Luxury Brand Change
October 13, 2017Welcome to Weekly Conversations, where each week we will dig into a hot topic dominating social conversations and explore what matters to major audien...
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Gumball Baby: How Guardian Increased Video Content Engagement by 655%
October 3, 2017One year ago around Halloween, The Guardian Life Insurance Company of AmericaÆ posted a cute video on Facebook about Halloween costumes that increased...
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Weekly Conversations: Who Talks Online More Than Anyone Else?
September 29, 2017Each week we will dig into a hot topic dominating social conversations and explore what matters to major audiences and influencers, using our audience...
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Hackathon On! Innovation, Collaboration and NI Culture
August 24, 2017Networked Insights kicked off its quarterly Hackathon this week, with a special guest appearance from our friends at Google. Our VP of Product Enginee...
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Networked Insights Celebrates Pride, Hosts Queer Tech Meetup
August 24, 2017To celebrate Pride month, Networked Insights is hosting Chicago’s Queer Tech Club, Tuesday, June 20th. I am really excited to invite the community i...
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NBA Finals Ads: Winners and Big Brand Losers
August 24, 2017Brands are making big bets on the NBA Finals, but will targeting the wrong audience bring some major advertisers down?While everyone else is paying at...