Analysis, Insights and Infographics
After 35 years in anticipation, Blade Runner 2049 is hitting theaters this weekend and it’s expected to be better than the original, which was hailed a flop.



- The film’s genre (sci-fi) tends to engage male millennials more than other groups
- Critics they trust are praising the film’s cinematic quality
- They watched the original and are seeking closure on the story
High Awareness, Average Intent: “That’s no way to treat a friend”
Male audiences are not only defying the generational divide, but their excitement is spilling over into other groups. In fact, the overall awareness for Blade Runner 2049, meaning all people who watch movies, far exceeds other recent films within the sci-fi genre.


Box Office Predictions: “You’d better get it up, or I’m gonna have to kill you!”
Using MovieSense, the current prediction for Blade Runner is $45.7 million, which, fun fact, is the same as the actual opening night sales for Interstellar. For reference, Networked Insights predicted it to open at $46.3 million and actual sales were $47.5 million. “Blade Runner 2049 has out-performed multiple recent sci-fi films at this point in its campaign,” said Cleary. Whatever happens opening night, just know that consumers are fickle, but there’s one truth that remains about the reboot: