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Blog
UPDATE 1/29/17:
Well, once again we’re proven that the social space isn’t a perfect science. The people may have spoken, but they weren’t getting their wishes granted. Half of the artists that the people picked were correct though, so they weren’t entirely off. 

For a quick run through, check out the actual winners listed below: 
Record of the Year – 24K Magic, Bruno Mars
Album of the Year – 24K Magic, Bruno Mars
Best New Artist – Alessia Cara, nice work social-sphere!
Best Rock Song – Run, Foo Fighters
Best Dance Recording – Tonite, LCD Soundsystem 
Best Country Song – Broken Halos, Mike Henderson + Chris Stapleton
Best Rap Song – Humble, Kendrick Lamar, nice work social-sphere!
Best Alternative Music Album  – Sleep Well Beast, The National, nice work social-sphere!
Best Solo Pop Performance – Shape of You, Ed Sheeran
Best Pop Duo/Group Performance – Feel it Still, Portugal. The Man
Best Pop Vocal Album, Divide, Ed Sheeran 


ORIGINAL POST 1/26/17:

Music lovers are not shy of speaking their mind, especially on the social space. So we put our own thing down, flipped it and reversed it (clearly missing Missy Elliot this year) using Kairos, Networked Insights’ audience intelligence platform, and discovered who social users think will win big at the 60th annual Grammy’s on Sunday. Check out the infographic below for the category and the winners. 

Also, check back on Sunday as we put our predictions to the test. For more details on how to examine your brand, get in touch with us at hello@77.104.152.116.

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Uncategorized
Dudes donning President Trump gear while munching on Reese’s, that was Halloween 2017 in a nutshell. Using the analytics engine Kairos, Networked Insights discovered the specific brands, celebrities and conversation topics that dominated Halloween this year and last year. Most surprising, the holiday isn’t just for kids—women actually dominate within the social sphere. And perhaps unsurprisingly, political costumes remained in the top five. Here’s what else Networked Insights found out: Last year, women were 1.38 times more likely to talk about Halloween costumes than men. They also represented 58 percent of all conversations about the candy-coated holiday. However this year, women had just 55 percent of all conversations about Halloween while men had about 45 percent. That means women wrote more than 200,000 more Halloween-related posts than men this year. And what were they talking about? Their makeup and the excitement about their costumes, specifically Cleopatra this year (and Harley Quinn last year). The popularity for President Trump may be waning in reality, but it was winning during Halloween.   Men, like last year, dressed up as The Don—moving President Trump from the second most popular costume in 2016, for men, to first place this year. But the the greatest upset from last year to this year was in candy. From reigning champion in 2016 to last place in 2017, Twix made the biggest move. Dropping to fifth most popular candy, by huge margins, Reese’s pulled to the top after being in second place last year. It is possible this upset is not directly related to a preference of peanut butter over caramel, but rather to a false rumor about the makers of Reese’s discontinuing the candy. Finally, for kids, Elsa remains a common costume choice despite its 2013 release. Check out the infographics for more: To learn more about Networked Insights, check out: www.networkedinsights.com.
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Analysis, Insights and Infographics
After 35 years in anticipation, Blade Runner 2049 is hitting theaters this weekend and it’s expected to be better than the original, which was hailed a flop. Blade Runner: If you could only see what I've seen with your eyesBut at Networked Insights, we found that when we used our technology to correctly predict election results, sports championships and box office results, sometimes things (and in this case humans) aren’t what they seem. Using our analytics platform MovieSense, we predict Blade Runner 2049, the sequel to Ridley Scott’s cyberpunk classic, will bring in $45.7 million opening weekend. For reference, that’s less than the 1982 original film’s total sales of $32.9 million or $93.4 million when adjusted for inflation. Not surprisingly, Gen X men and male millennials are most interested in it, but that doesn’t necessarily mean there will be droves of dudes heading to theaters on opening night (Thursday), our research has found. Digging into the Data: “We’re not computers, Sebastian, we’re physical” Using Kairos, our social analytics engine and MovieSense, a predictive analytics platform that uses social data to determine consumer awareness and intent, we found that men, specifically Gen X men and male millennials, claim more than 70 percent of the 93,000 conversations during the last week about the film. So far, they’ve had only positive things to say. Networked Insights Blade Runner 2049 Emotions Breakdown Pride, success and desire (want) lead the emotions ranking and it’s no surprise. Their social conversations focus on discussing interesting film facts, or they’re having moment-by-moment countdowns to see the sequel. But more than anything, they’re just contributing to the praise for the film that’s being heralded by critics as a “masterpiece” and “better than the original.” Blade Runner 2049 Tweets Networked Insights Even though males are having the most amount of conversations about the film, not all groups of men are interested in the neo-noir sci-fi flick. Using MovieSense, our analytics platform designed in collaboration with major movie studios, the primary share of voice is being claimed by male millennials and GenX-ers. Networked Insights Blade Runner 2049 Share of Voice “The nostalgia factor appears to be bringing in fans of the 1970’s novel or original film, as most conversation is coming from older demographics like, Gen X and parents,” said analyst Mike Cleary. Using Kairos to understand what’s pulling in male millennials, a new audience for the classic film who also hold a strong share of the conversation, three primary themes emerged:
  1. The film’s genre (sci-fi) tends to engage male millennials more than other groups
  2. Critics they trust are praising the film’s cinematic quality
  3. They watched the original and are seeking closure on the story
However, even though fascination with the mysterious cult film has only exponentially increased throughout the years, even pulling in new audiences, overall, there doesn’t appear to be a high intent to see the film in the theater.

High Awareness, Average Intent: “That’s no way to treat a friend”

Male audiences are not only defying the generational divide, but their excitement is spilling over into other groups. In fact, the overall awareness for Blade Runner 2049, meaning all people who watch movies, far exceeds other recent films within the sci-fi genre. Networked Insights Blade Runner 2049 Cumulative Awareness At this point in the promotional campaign, the cumulative awareness for Blade Runner 2049 has been tracking similarly to Interstellar. Additionally, compared to other films within the genre that shared similar pre-release support like, Terminator: Genisys, Independence Day: Resurgence and Total Recall, it’s showing far greater reach. But consider this, even though the film’s cumulative awareness puts it in the top 25 percent of all sci-fi films, the intent ratio—or the percentage of conversation expressing intent to see the film—is right around average for the genre or in the 47th percentile, Cleary said. Which means, it’s indexing higher than Terminator: Genisys, Independence Day: Resurgence, and Total Recall, but could be better. Networked Insights Blade Runner 2049 Ad Appeal and Awareness “The high awareness but average intent shows that although the film’s promotional material has had a very wide reach, many consumers, who are aware of the film, have not shown a high amount of excitement (with their dollars) to see the film,” said Cleary. Comparing the intent ratio to other films at the same point on their promotional campaign, the promotional buzz could be better. Networked Insights Blade Runner 2049 Awareness Ratio “Blade Runner’s awareness is higher than average for films within this genre, but intent ratio is slightly lower than average,” said Cleary.  “This further explains that although many have discussed the film, the content released has only done an average job at creating excitement to see the film in theaters.”

Box Office Predictions: “You’d better get it up, or I’m gonna have to kill you!”

Using MovieSense, the current prediction for Blade Runner is $45.7 million, which, fun fact, is the same as the actual opening night sales for Interstellar.  For reference, Networked Insights predicted it to open at $46.3 million and actual sales were $47.5 million. “Blade Runner 2049 has out-performed multiple recent sci-fi films at this point in its campaign,” said Cleary. Whatever happens opening night, just know that consumers are fickle, but there’s one truth that remains about the reboot: See you on the other side.  
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Blog
Each week we will dig into a hot topic dominating social conversations and explore what matters to major audiences and influencers, using our audience intelligence engine Kairos and our audience marketing platform audience.ai to instantly gather insights from billions of real-time data points.

Read on to find out what weíre talking about this week (hint: it rhymes with schmillenials).

Audiences Networked Insights Style

Depending on the audience we are seeking, our methodology varies. However, for the week ending on the 29th, we explored conversations that the love-to-hate-hate-to-love-group-blamed-for-killing-everything, the rosy-colored-educated-and-lazy millennials.

To determine who fits within this audience, we classified people who self-identified in social conversations or in their bios as millennials.

It may sound simple, but scanning and classifying millions of conversations and millions of profiles is a significant task that our artificial intelligence engine Kairos completes in mere seconds (thankfully).

What’s grinding their gears this week?

Millennials sure have had a lot to say! They’ve shared more than 5.2 million posts across all social platforms, surpassing all other groups in our 20-plus syndicated audience list.

That means they’ve had, 2 million more convos than moms; double the number of convos that dads had and nearly 3 million more online convos than affluent professionals.

So if you’re trying to get ahold of an 80s-born-90s-raised kid? Our data says get online.





When they shared 5 million conversations, 21 percent of them held positive sentiments and 16 percent held negative sentiments. Looking into how they felt about the topics they discussed, 17 percent of their posts are about things they desire or want and 13 percent of people they love. So, overall they’re a chatty and happy bunch.

Specifically, they discussed sports brands more than anything else, which could be indicative of a knowledge in pop culture and current events. Of the 5.2 million posts, 30 percent were related to the NFL, 8 percent related to the NBA and 6 percent related to MLB.


Within such topics, their conversations jumped around from excitement of certain games coming up, to rants about their favorite athletesí political opinions, which have been making headlines recently.

Professional athletes are spanning more than the sports section because of the #takeaknee/#taketheknee and #boycottnfl/#nflboycott movements and millennials are claiming a significant share of the conversation, regardless of what side of the argument they’re on. We explored this topic here: #TakeAKnee and the Impact of Boycotting Brands.

So what else do Millennials care about?

Using audience.ai, we’re able to step out of the conversation and examine the audience holistically. Studying their conversations as a whole and not per topic, we have created a profile with details about their engagements and preferences and interests. We found that for millennials, music tops the charts.


Specifically, they prefer roots and rock music 1.43 times more than the general consumer. These include artists like, Dawes, Joan Osborne (we’re surprised, too) and Kid Rock.

However, for the greatest unique group of millennials, conversations are mostly about Alternative/Indie Pop Musicians.

Specifically, artists like, She & Him, Christopher Owens, The Metropole, Orkest, Broods and Relient K are driving significant volumes of conversations.

Finally, their third most valued interest is entertainment web brands like Edjing, Fandango, and Vevo.

For more information about millennials and their interests, check out www.networkedinsights.com.

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