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What We Do


NI helps you become and remain relevant to your customers by giving you access to game-changing insights based on billions of online and social conversations, classified intelligently using AI and machine learning.

Some of the world’s biggest and most recognizable brands use our technology to:

  • Better understand their biggest, most important audience of customers and future customers

  • Deeply understand customer conversations to fuel customer experience design, product development and more

  • Fuel their content strategies with a steady stream of up-to-the-minute conversational insights on conversational trends

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We help them

  • Inform their media budgets and improve the effectiveness of their marketing spend by understanding audience interests, affinities, emotions and more

  • Forecast purchase intent by understanding how people talk about brands, products, media and more

  • Identify and reach influencers and brand ambassadors who deeply understand your product or brand and move the needle with your most important audience

The most respected agencies in the world use us to

  • Win more pitches with one-of-a-kind insights driven by social conversations

  • Inform most effective client media spend

  • Develop on-target campaigns based on audience insights

  • Provide clients with deeper strategic insights to fuel the campaign creation process

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